According to Sarah Kilborne of the Huffington Post, email marketing enables companies to do three things at once: remind, promote, and boost sales. If done right, email marketing will do all three of these things, while building a stronger loyalty to your company. Quickly becoming embedded in the marketing world, email marketing, along with social […]
How Email Marketing Increases Sales Read More »
There are times in negotiations that you will feel like the weaker party. Maybe you are less experienced, have less leverage, or something else entirely. For whatever reason, you feel like David squaring off against Goliath. So how do you combat this problem? Well David didn’t show up with only one stone and neither should
A little while back, a member of SNI purchased a new condo. The market in this particular area had continued to be hot through the recession and as a result it was very likely there were going to be multiple offers on the property. While most potential bidders tried to take advantage of time with
It’s Not All About Price When Buying a Home Read More »
One of the keys to successfully negotiating any deal is letting the other side go first. It gives you a parameter to work from and provides insight as to what the other side is thinking. Letting them go first gives you the upper hand so you can negotiate better. But how exactly do you get the other
Let The Other Side Go First Read More »
When a person is under pressure or in a difficult situation, their emotions can start to get the best of them. Even the best solution to their problem may be missed because they are so caught up in the situation. The best way to deal with this situation is to downshift emotions as much as
Listening With Our E.A.R. Read More »
Mark Jankowski Co-Founded the Shapiro Negotiations Institute in 1995. He has been an invaluable asset to the organization over the last 17 years, but he will soon be moving on to pursue other endeavors. A couple days ago we were able to talk to Mark about his time at SNI. How would you describe your
Interview with Mark Jankowski Read More »
In a recent article published in the Philadelphia Business Journal, Craig Ey tells a story about Ron Shapiro. In this story, we see that Ron Shapiro’s success has been built off a foundation of respect and kindness. To read the article, click the link below. Respect, Kindness and Success
Ron Shapiro in the Philadelphia Business Journal Read More »
The power of relationships can’t be overlooked. If you want to do business more than once, relationships make all the difference. Of course you can be a hit-and-run negotiator by making one deal with somebody that squeezes them for all their worth, but then they will never want to come back and make another deal.
The Last Baltimore Orioles World Series Title Read More »
One of the best ways to make a deal—and keep making future deals—is to create a relationship with the other side. If you can find a connection that goes beyond just business you can make better deals now and in the future. These connections, however, have to be real. A fake connection can be seen
A Quick Guide to Links, Connections, and Common Interests Read More »
What does the agent who has represented more Hall of Fame baseball players than anybody in history, the President of the Cleveland Indians, and the former head coach of the New York Jets and Cleveland Browns have in common? They’re all in the same family. Ron Shapiro is the baseball super agent who represented the
First Family of Sports Management to Speak at MIT Read More »
