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SNI Presents at 2020 SAMA European Conference

Even during the time of a global pandemic, SNI remains active in a global fashion. Today, Partner and Master facilitator Jeff Cochran delivered a break-out session for the Strategic Account Management Association’s 2020 Virtual Pan-European Conference. Jeff was scheduled to be a part of the SAMA event live in Prague, but as it shifted to …

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Why You Must Master Active Listening Skills

Effective communication can be hard to achieve, and for many it takes lots of practice. Active listening is one of the key components of communication, especially in negotiations. To make the most of a negotiation, you must understand every party’s wants and needs. Here are some simple tips for becoming a better listener and improving …

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2. Alternatives

Employing alternatives gives you the power of options. Going into a negotiation without options is like going into battle with one weapon. What if the battering ram won’t knock the door down? Did you bring grappling hooks to flight over the walls? If not, you’re not going to get inside. Alternatives make you less dependent …

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Pharmaceutical Sales: How to Stand Out

One of the toughest sales jobs in business today is that of the pharmaceutical sales representative. There are so many barriers to the traditional process of selling…limited access, managed care, limited resources and generic drugs in a time when every patient and physician is hyper-sensitive to costs. According to SK&A Associates, a leading provider of …

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