NEGOTIATION TRAINING
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About SNI
SNI is the premier global provider of sales, influence, and negotiation training and consulting. Founded in 1995, and having trained over 250,000 professionals, we are the leader in training, consulting and keynotes in these three specific content areas. We focus on the bottom line, the people, and the tools that drive continued success for the world’s leading organizations every day.
SNI provides a competitive advantage to our clients by maximizing their ability to create mutually beneficial and profitable long-term relationships with peers, vendors, and customers.
Our success is built on helping professionals at all levels use a systematic approach to get more accomplished, faster, and with a higher degree of effectiveness. Founded as Shapiro Negotiations Institute by Ron Shapiro – New York Times Bestselling Author, Attorney, Educator, Sports Agent, and Civic Leader – SNI’s content is based on over 40 years of lessons learned in real-life situations. SNI digs into specific industry and client challenges, so our tools and techniques can be used immediately and repeated with precision.
Please use our website as a way to learn about our Sales, Negotiation, and Influence training and consulting and give us a call or fill out the contact form if you want to find out more.
OUR LEADERSHIP

Ron Shapiro
Founder, Adviser
Expert Negotiator, Sports Agent, Attorney, Educator, New York Times Bestselling Author, and Civic Leader

Jeff Cochran
Partner
Top Rated Speaker, Business Leader, Educator, and Entertainer. “Best in the Business”

Chip Tames
Partner
Award-winning trainer and sales leader with a unique “down-to-earth” style and global experience.
SEE US IN ACTION
Our clients say we run the most engaging programs they have ever taken. Here is a chance to see it for yourself.
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20
FebruaryWhat Is BATNA?
20 February 2019
Sometimes, the worst scenario occurs: a negotiation breaks down and an agreement may fall apart between the parties involved. When…
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FebruaryBuilding Rapport With Sales Clients
15 February 2019
One of the most essential skills salespeople must have is the ability to build a rapport with their clients. You…
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FebruaryWhat Is Sales Prospecting? A Prospecting Definition and Some Tips
05 February 2019
You’ll find the process of sales prospecting at every successful business. Prospecting involves an excavation, or a hunt for qualified…
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