SNI’s Philosophy

SNI’s Jeff Cochran Scores Highest Feedback at 2017 SAMA Conference

Strategic Account Management Association, Inc. (SAMA) gathers talent in strategic and key account management from around the globe every year at their annual conferences, one in North America and another in Europe. At this year’s North American conference, SNI’s own Jeff Cochran presented the “The Power of Nice: Maximizing Your Most Crucial Negotiations”.  Jeff showcased …

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How to Keep the Client After You Made the Sale

Oftentimes, people labor under the impression that once a sale is made, the sales and negotiation process ends. This, however, could not be further from the truth. The initial acquisition is the first in an extended series of talks, negotiations, compromises, and pitches that will continue throughout the newly established working relationship. Seek Feedback Feedback …

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How to Build Value in Your Customer Relationships

The goal of every successful salesman is to turn leads into customers and customers into long-term relationships. This may come naturally to some, but to most, it is an ongoing effort. The key is in the baby steps. Give your customers multiple opportunities to “win” along the way. Throughout the customer lifecycle, make sure you …

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3 Ways to Influence How People See You

Perception is how we navigate both the social and professional world. The way people perceive themselves and the world around them dictates the way they respond to their surroundings. When interacting with others, we often view ourselves a certain way; many times, though, the way we see ourselves does not always align with the way …

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The Importance of the Consistent Reevaluation of Sales Plans

A sales plan is integral to any company’s success. The strategy most take is to devise an effective sales plan, which remains the same until it begins to become less successful. This can be an effective strategy for a company looking to maintain present success. However, the best companies in any industries are always growing …

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Perfecting Your Pitch Press Release

 Shapiro Negotiations Institute Announces Founder Ron Shapiro’s New Book, Perfecting Your Pitch, Written to Help Readers Prepare for Life’s Challenging Conversations Expert Negotiator, Sports Agent and New York Times Best-Selling Author Shapiro Releases Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work   Baltimore, Md., Nov. 19, 2013 …

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Prepare With Role-Playing

“A winning effort begins with preparation.” – Joe Gibbs “Before anything else, preparation is the key to success.” – Alexander Graham Bell “I’m a big believer in the fact that life is about preparation, preparation, preparation.” – Johnnie Cochran “One important key to success is self-confidence.  An important key to self-confidence is preparation.” – Arthur …

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Optimizing Your Corporate Training Program

High turnover and worker attrition rates in the recent economy have left many businesses short of staff or working with a bunch of new hires who lack a grasp on the business. In addition to this, the last several years have produced some significant changes in the philosophy of worker training. Applying these new tips …

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Sports Business Journal Champion – Ron Shapiro

Ron Shapiro, co-founder and Chairman of Shapiro Negotiations Institute (SNI), was featured in the Sports Business Journal’s 2013 class of Champions: Pioneers & Innovators in Sports Business. Ron, along with the other 5 Champions, was recently honored for his achievements during a special ceremony on April 3 at the IMG World Congress of Sports in Naples, Florida. Ron …

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