Big businesses have seen their fair share of flops in PR, sales, and marketing. Some businesses are even forced to fold because of their embarrassing mistakes. Here are some of the most famous business fails throughout history and the lessons we can learn from them. The Hamburger Mistake – Not Knowing Your Buyer In 1996, […]
4 Lessons We Can Learn From Famous Business Flops Read More »
Cold calling and cold lead marketing still have their place, even in today’s technology driven world, but, with the digital revolution, there are some new tricks to the trade. We live in a consumer-driven economy, so they’re more ahead of the curve than they used to be. Cold lead marketing is now a combination of
3 Ways to Warm Up Cold Leads in 2017 Read More »
While it’s long been said that “many hands make light work,” a team is more than just a group of people working on the same task. For a team to truly succeed, the individuals need to develop a cohesive bond that allows them to work in synch with each other. Even after you’ve assembled the
Putting the “We” in Team Read More »
Gamification, or making ordinary training practices into interactive employee games, is a popular trend sweeping offices throughout the nation. While there are proven benefits to gamification for sales training, such as making training fun and more memorable, it also has significant pitfalls, such as distracting your employees and reducing productivity. It’s up to you to
The Benefits and Pitfalls of Gamification for Sales Team Training Read More »
When managing a sales team, you need to walk a very delicate line. On the one hand, you want every member of the team to have the motivation to make as many sales as possible. One of the most proven ways to motivate sales team members is by offering performance-based commissions and bonuses. On the
Balancing Teamwork and Competition in a Sales Environment Read More »
Negotiations with customers take on an entirely different shape and form in creative industry businesses, but it’s just as (if not more) important. Creative products and services, such as paintings, photography, and handmade crafts, have unique value demands and artist’s compensation is often a gray area. It takes knowledge and skill to gain the maximum
Negotiations Training for Creatives Read More »
This past month, SNI’s Master Facilitator, Jeff Cochran delivered a keynote speech to Medical Group Management Associates at the 2017 MGMA Financial Management and Payer Contracting Conference held in Las Vegas, Nevada. The conference is highly regarded and attended by medical practice professionals that go to enhance their financial education to advance the profession of medical
MGMA Financial Management and Payer Contracting Conference Read More »
Working as a salesperson in retail has evolved into a very unusual profession. When people walk into a store, it’s a fair assumption that they would like to buy something. Otherwise, they wouldn’t really have any reason to enter the store. Ironically enough, though, many people will do everything in their power to avoid engaging
Retail Sales Training: What it Takes to Succeed in Retail Sales Read More »
With another Super Bowl in the books, the world can once again analyze some viewers’ favorite part – the commercials. Your sales team can benefit the most from looking back on the failures and successes of this year’s Super Bowl advertisements to more effectively reach customers. Understanding the Weight of Super Bowl Ads One
Super Bowl 2017: X Lessons in Sales From the Best Commercials Read More »
On average, negotiations training and other training expenditures increased for both small and large companies in 2016, while remaining consistent for midsize companies. Seems like good news, right? Underneath this seemingly bright information for companies that specialize in training and consulting, is the raw truth that businesses are spending more on training because they have
A Year in Review: 2016 Training Industry Report Read More »
