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How to Succeed in Pharmaceutical Sales

Jeff Cochran

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The world of pharmaceutical sales is competitive. There are numerous sales representatives who would love to have the same job and a great sales career. How can you be sure you have what it takes to get the job? Let’s take a look at some of the top skills recruiters want to see in a candidate.

 

Good People Skills

You need to have good people skills when going out to market a product. Get to know your client before you step foot in the door in order to have a leg up. Do they like a friendly, personal tone? Or are they strictly business? Good sales reps do their homework.

Active listening is an important part of having good people skills. Don’t just talk at your client and pitch the sale. Be sure to take a step back and listen to what potential clients are saying: They just might be giving you the clues you need to close the sale. With a bit of sales experience, you’ll learn how to listen and use what you hear to create an end game.

Sharp problem-solving skills are also key to a good sales presentation. You may be ready to pitch your product in one way, but being flexible allows you to adjust to your client’s needs as you go. By listening to what your client is saying and using your knowledge of your field, you can adjust the pitch and work together on a solution that fits everyone’s needs.

 

Strong Product Knowledge

The pharmaceutical industry is constantly changing. Technology and science are rapidly evolving, and it is important to stay on the top of these updates. You must demonstrate a strong knowledge of the product you are selling in order to answer questions and show the product in a positive light. No one will take you seriously at the entry level if you don’t sound knowledgeable in your field. Check this list for some ways to read the latest news in your field:

  • Have a list of reputable websites bookmarked for easy reading.
  • Subscribe to magazines with the latest information in your field.
  • Follow relevant drug companies and professionals on social media for updates.
  • Find podcasts that discuss relevant information.
  • Know the FDA guidelines and regulations.
  • Sign up for sales training courses to help you become a better sales representative.

Consider investing in a tablet for on-the-go reading opportunities. Magazines are now delivered digitally, and your bookmarks are available on any device. Grab your tablet when you have time to read and you’ll be ready for any upcoming meeting.

 

Comfortable with Public Speaking

Pitching a new drug usually requires a presentation. People considering pharmaceutical sales, even at an entry level, will need to be comfortable speaking in a public setting. Whether it be one-on-one with a doctor, or to a purchasing committee, clear articulation is important, especially when using industry jargon. Prepping your pitch before you get to your presentation will help you to stay calm and focus on the information. Be sure to know the proper pronunciation of drug names to avoid looking foolish. It doesn’t take much to accidentally convince someone you are clueless.

If you have prepared a PowerPoint presentation to accompany your pitch, be sure everything is ready to go before your meeting. There is nothing more embarrassing than making a client watch you fumble with your device to get it working. Arrive at the location a few minutes early and ask the receptionist for help getting connected to the Wi-Fi network. If you hit the ground running, your presentation will make an even bigger impression.

 

Manage Your Own Time

You need to be your own project manager as a pharmaceutical rep. Figuring out how to manage your time can be tricky, so it’s important to have good time-management skills:

  • Set goals. Make your goals manageable so you can be sure to meet them step by step. Don’t forget to set both short-term and long-term goals for yourself.
  • Plan ahead. Use a planner to record deadlines. Having it written down in one place you can refer to as needed is helpful for getting things done on time.
  • Put tasks in order of importance on your to-do list. Do highest the priority tasks first and early in the day while your concentration level is at its peak.
  • Know your strengths. No two people work in the same way, so know yourself and how you are the most productive.
  • Self-motivation. One of the hardest things about managing your own time is motivation to reach your goals. Work out a system of rewards for when you reach your goals. Reward yourself with something small, like your favorite drink or a brain break for small goals, and a larger reward like a weekend shopping trip or dinner at a favorite restaurant for meeting larger goals. Having something to look forward to will make reaching your goals a lot more fun.

 

Industry-Specific Skills

It pays to know what you are talking about. Brush up on your industry-specific skills and language. If you are working with a drug for a certain illness, know about the other treatment options why this one will help patients in a different way. Having the knowledge to back up the information will be the key to landing the deal over someone else who didn’t do his or her homework.

 

Be Ready to Travel Anytime

The more you are willing to travel as a sales representative, the more jobs you will land. Leaving room for as much travel as possible in your schedule will expand your client base. Traveling may seem tedious, but it actually gives you a chance to catch up on your reading or listening to podcasts. Bring your tablet on the plane and make a plan of action for your meeting. This will keep everything fresh for when you arrive. If you are driving, download a podcast or two to play on your drive. Travel time is a great opportunity to absorb new information.

 

Get Your CNPR Training

One of the best ways to stand out as a sales representative is by having your CNPR Pharmaceutical Training Program certificate. This certifies you have the proper training to have a pharmaceutical sales career. Employers are going to check your industry knowledge during the application process, so being able to show you passed the industry standard test means you’ll have a leg up on other candidates. The course is self-paced, and students must pass a 160-question exam in 120 minutes.

Want to give yourself the boost to stand out at your next interview? SNI offers a variety of trainings to take your sales career to the next level. Our Influence and Persuasion training will help you to make your pitch and explain why your product is the one the doctor should be prescribing.

Keynote Speech Examples: Learn from the Best

Jeff Cochran

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One of the most effective ways of improving your public speaking and presenting is doing research and analyzing other great speakers. There are numerous types of keynote speeches and various aspects that determine whether the speech impacts every person or falls flat and becomes irrelevant. The experts at Shapiro Negotiations have delivered many speeches – most of which have had a lasting impact on the audience – and understand what components make a great speech.

 

Shapiro’s General Outline of Great Speeches

All speeches are different, and there are many ways to craft and deliver an effective speech. However, as one of Shapiro Negotiations’ leaders, Jeff Cochran, describes at SAMA in 2017, there is a formula that often leads to a great speech.

The first step is building credibility, so your audience likes and trusts you. If you come off as impersonal or apathetic, they are less likely to feel connected to your message.

The second objective is to engage emotions. The bottom line of all human interactions, including business exchanges, is emotion. People often make decisions and judgments based on emotion. If you can use emotion in your speech, your audience is likely to feel connected to and empathetic about your message.

Third, you need to demonstrate logic. In business, logic is the second aspect people use most when making decisions. Follow up your emotional argument with logic to convince the room.

Finally, you must facilitate action. Make people feel motivated to act on your message. You want to end your speech having given them the desire to act.

 

Steve Jobs: Stanford Commencement Address 2005

Steve Jobs’ commencement address at Stanford in 2005 is renowned as one of the best speeches in recent years. He begins his speech with a joke, which gets the audience laughing and feeling comfortable with him. Jobs continued to tell three anecdotes from his life; these served as the emotional aspect. The first was about his experience as a young boy and teenager; the second addressed his young adult life and struggles with Apple; and the third talked about his experience with pancreatic cancer and the role of death.

Amongst all these stories, Jobs layered moments of humor and seriousness together. He came off as vulnerable, making an extremely accomplished, successful man seem human and relatable to the audience.

Jobs finished his speech by summarizing the lessons he learned from his experiences and, thus, what the audience should take away. He encouraged the listeners to act, finishing the speech with the mantra, “stay hungry, stay foolish.”

 

Mel Robbins: TEDx San Francisco 2011

Mel Robbins is a criminal lawyer, career and relationship expert, and speaker. She gave a speech in 2011 called “How to Stop Screwing Yourself Over.” She began with some jokes, even engaging the audience by asking them how they were doing.

One of her clear strengths is her passion. She speaks with endless enthusiasm and confidence, immediately establishing herself as a trustworthy source. Her speaking style is assertive but casual, making her more personable. She talks candidly to her audience about relatable issues and situations. By bringing up circumstances many relate to, she engages listeners and increases the relevance of her point.

During the first half of her speech, she left the stage, physically putting herself on the same level as her audience. She even picked out a member of the audience and personally addressed him. Throughout her speech she showed pictures of her children in casual situations – which many parents in the audience can relate to.

Throughout her speech, she continuously reinforced the idea that you must force yourself to do things. She suggested something for the audience to try as a first step into forcing themselves to be productive and succeed.

Mel Robbins is an effective speaker for many reasons, but the two main ones are her enthusiasm and relatability. She does not focus on using academic, professional language; she instead appeals personally to the audience members. As a result, she comes off as a strong, confident, credible, and trustworthy person.

At Shapiro Negotiations, we understand the traits that make speakers like Steve Jobs and Mel Robbins effective. We help people learn how to appeal to many different audiences and drive home ideas in their speeches.

3 Ways to Hone Your Presenting Skills

Jeff Cochran

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The ability to give a great presentation does not come without hard work. Though some people may have innate skills and traits that make presenting easier, honing those skills takes effort. The experts at Shapiro Negotiations understand the potential impact of a fantastic presentation and have a proven strategy for teaching professionals how to perfect their presenting abilities.

 

1. Do Research and Find Examples of Great Presenters

One of the things you should do when trying to improve your presenting skills is to do research about other great presenters. Watch speeches online and take notes about how they present. If you have the ability, go see a great presenter in action, paying attention to how the audience reacts to certain things and what makes their presentation successful or unsuccessful.

One of the best online resources for watching presentations is TED Talks. You can also look for presidential or political speeches, as politicians often deliver impactful speeches. Watch as many as you need to understand what it takes to give an interesting, engaging presentation. By having an idea of what worked in their presentations and speeches, you will have new things to try in your own presentations.

 

2. Find a Way to Be Enthusiastic

All great presenters show enthusiasm. An uninterested, bored presenter will quickly lose the attention and interest of their audience. Unfortunately, it is common for people to have to do business presentations about things that don’t interest them. Few people in the business world can always present about something they find fascinating. You need to find a way to be enthusiastic about a topic you are not passionate about, as your enthusiasm level could be the factor that determines how effective your presentation is.

One way to incite enthusiasm is to think about the audience. Expand your focus to include the impact your presentation is having on the people listening. Consider how your presentation will improve their business or lives. It will be easier to be excited about your topic if you feel like you are making an impact on those listening.

 

3. Ask for Feedback

One of the best ways to improve any skill is by asking for feedback. You may finish a presentation with an idea about how it went, but another person can offer a different viewpoint that may provide valuable information about how you can improve your technique. When analyzing yourself, you are more likely to have a skewed opinion, either overly positive or overly negative. You also have no way of knowing how your presentation impacted the audience. Someone in the audience can tell you how effective you were and what impression you gave to your listeners.

There are many ways you can get feedback from audiences. In certain situations, you will receive feedback from leaders without needing to ask for it. For situations where feedback is not automatic, choose someone who will have an objective opinion and can deliver blunt information, and ask them what they thought after the presentation. Listen intently to any feedback you receive so you can adjust your style and become as effective as possible.

Shapiro Negotiations has numerous professionals who have experience giving and critiquing presentations. We can spot people’s strengths and weaknesses with presenting and know how to best remedy the latter. Our presenting skills workshops have helped many people in business hone their presentation skills and become effective presenters.

5 Essential Presentation Skills to Develop

Jeff Cochran

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Presentations are a part of most jobs in the business world; you must be able to give a solid, informative presentation. Though they may seem simple, there are many aspects of a presentation and skills that you need to deliver a successful one. The experts at Shapiro Negotiations understand the importance and impact of a great presentation, and know how best to teach professionals the skills they need to give one.

 

1. Enthusiasm and Honesty

One of the most painful things in a presentation is listening to a presenter who is clearly bored and uninterested in the topic. For a presentation to be effective, you need to get the audience excited. It is almost impossible to excite your audience if you are dull or monotonous. Show enthusiasm about the topic and people are more likely to be engaged.

Along with being enthusiastic, you need to be honest. Even a distracted audience can tell when a presenter is lying or exaggerating. If they sense you are not being honest with them, both you and your presentation will lose credibility. A great presenter is honest and transparent with the audience, while simultaneously showing enthusiasm about everything.

 

2. Focused on the Audience

Effective presenters build and deliver presentations centered around the audience, not themselves. Focus on what the audience can get out of your presentation.

The key to any great presentation is engaging and appealing to your audience. Each audience is different, so it is important to keep in mind the people you are talking to and what interests them. You are more likely to gain their attention if the topic is relevant and helpful for them.

 

3. Ability to Keep Things Simple

Great presenters know how to make complex topics simple. Often, you will give a presentation to a group of people who do not have any previous knowledge about the topic. If you use complex language or concepts, you will confuse your audience and they will not listen as attentively.

A presentation is essentially a teaching tool. You are teaching your audience about the topic. Any great teacher knows that you need to simplify things to ensure everyone can learn and understand what you are trying to say. Effective presenters can do this for their audience.

 

4.Being Personable

Being personable is a great quality for every aspect of business, including presentations. People will listen more intently if they like you and see you as relatable. Some good ways to be personable are by making eye contact with your audience and smiling. These simple actions build rapport and increase the chances of the audience feeling like they can connect with you.

 

5. Great Body Language

Your body language says more than you think. More than three-quarters of communication is non-verbal. Though your speaking holds the meaning, body language could determine whether an audience listens to you and how they interpret your speech.

Great presenters stand up straight and confidently. They do not cross their arms in front of their chest, as this comes off as cold and distant. They also avoid pacing or holding their hands behind their backs because it makes them seem nervous. Keep your body language open and welcoming, and your audience will see you as more credible and trustworthy.

At Shapiro Negotiations, we know what skills are most important for people trying to become excellent presenters. Our presentation skills training works to help many businesspeople become persuasive and effective presenters in the workplace.

 

 

How to Negotiate: 3 Quick Tips

Jeff Cochran

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Negotiation skills are becoming central to succeeding in the workplace in almost any business. If you are an effective negotiator, you are significantly more valuable to a company. At Shapiro Negotiations, we understand the importance of negotiations and have experts who can teach you negotiation tactics and strategies that will increase your success. Try these three quick tips for improved results in your next negotiation.

 

1. Listen

Many people make the mistake of heading into a negotiation believing that persuasively explaining their side is the main thing on which they need to focus. This could not be more incorrect. While effectively communicating is an important part of bargaining, you also need to be an attentive listener.

To successfully negotiate a business deal, you need to understand what the other person wants in as much detail as possible. If you are thinking about your own argument while they are talking, you will miss important information about what they are looking for from the exchange. Listening closely will also make the other person feel respected and lead them to trust you more. If they feel a mutual respect, they will be more likely to make sacrifices to meet your requests, wanting you to benefit from the negotiation as much as they do.

 

2.Try to Find a Win-Win Outcome

After listening and taking in the other person’s side, try to find an outcome that leaves you both satisfied. Many business people go into negotiations believing they should accept nothing less than the ideal, but negotiations usually involve extensive bargaining. It is unlikely you will leave the exchange with everything you asked wanted. If you refuse to accept a situation in which you do not get everything you want, you may be stuck in a stalemate where neither side wants to give in. Reaching a deal will be significantly more difficult. Negotiators who seek win-win outcomes are more successful than those who only focus on what they want.

 

3. Look for Things You Have in Common With the Other Negotiator

Another way to be a better negotiator is to focus on building a positive relationship with the person with whom you are negotiating. It is much harder to stand firm and argue with someone you like and appreciate. During the negotiations, listen for something you have in common with the other person.

For example, if a person mentions enjoying golfing on the weekends and you enjoy golfing, you could bring up your shared appreciation for the activity and talk briefly about your favorite golf courses or why you enjoy the sport. It will make the exchange more genial, potentially turning the negotiation into a conversation instead of an argument. The other person will be more hesitant to aggressively confront you if they like you as a person.

At Shapiro Negotiations, we specialize in teaching people top-notch negotiation tactics. Our experts are not only skilled negotiators themselves, but also talented teachers and coaches for others who want to learn how to negotiate a deal. We have developed a structure for teaching the rules of negotiation that has helped us sculpt countless businesspeople into great negotiators.

 

Why You Should Invest in Communication Training

Jeff Cochran

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Arguably one of the most important skills to have in any setting is communication. The business world is no exception. If you have a team with fantastic communication, your chances of success are significantly higher. Communication is beneficial not only in interpersonal matters within the company, but also with customer and client interactions. Communication training is becoming widely accepted as a great way to teach people how to be effective communicators in the workplace for many reasons.

 

Better Relationships With Customers and Clients

The quality of customer service can be the factor that makes or breaks a company. If customers and clients trust and like you, they are more likely to become loyal to your business and continue coming back. Communication coaching will ensure you can establish a great rapport with customers.

Customers want to feel understood and appreciated by a company. If they think you only care about them because of their wallets, they will be more hesitant to give you their business. Most businesses involve a certain amount of customer interactions, and many depend on these interactions for success. Poor communication skills will inevitably lead to poor customer interactions. Investing in communication classes for yourself or for your team could make a significant difference in your company’s success.

 

Improved Presentations and Speeches

Many jobs in the business world involve giving presentations and speeches. Whether you are trying to convince a customer to invest, trying to inspire others in the industry, or selling company leadership on an idea, being able to speak to a group precisely and effectively is an invaluable skill.

People are much more likely to listen and trust someone who is speaking confidently. Nervous speakers can come off as hesitant or unsure – a quality that will make most people pass on a deal. You want to be clear and assertive in your presentations and speeches. Communication training can help teach you how to be a great speaker and presenter.

 

Improved Clarity

No matter what your role is in a company, you need to be clear about what you want. Companies with employees who don’t understand what the company wants of them are confused and they are bound to face issues. Every member of your company needs to be on the same page about company goals and projects. Like improved presentations and speeches, communication coaching and classes will help you be clearer when explaining things to peers or leadership.

 

Easier to Resolve Interpersonal Problems

Interpersonal problems can tear a company apart. Employees who are upset with leadership or a co-worker are significantly less likely to produce high-quality work. They will feel less motivated to give everything their best effort.

Poor communication is often the cause of problems within a company. People either do not feel comfortable confronting and discussing their issues or do not feel welcome addressing them. Employee feuds do not resolve without both parties feeling capable of clearly and calmly expressing their frustrations. Often, the solution to disagreements lies in understanding the other person’s position. Communication training can give you a greater sense of empathy and improve your ability to talk about why you are unhappy and understand the other point of view at the same time.

 

Improved Comfort and Confidence During Tough Times

It is inevitable that your company is going to face difficult times, if it has not already. In hard times, employees become stressed and nervous and may even leave. Retaining workers during tough times is vital if you want your company to survive. If people in leadership roles do not address the fears or try to cover the issue, employees may experience even more anxiety.

Being empathetic and transparent is a vital management skill, especially during tough times. Not only will it show that you respect your employees, but they will trust you more and have more confidence in the future of the company. You need to know how to communicate with your employees during difficult times.

 

Improved Written Communication

In the business world, people are constantly communicating through the written word. Whether it is an email, a text message, or a social media post, it is important to know some basic rules about how to communicate through business writing. If you are too aggressive, impersonal, or short with your message, people are less likely to respond positively, losing you important potential customers.

Business writing also needs to be clear. If you send an email outlining a project that is unclear or vague, it may confuse people and the project may become a mess. Communication training can help people understand how to effectively portray a point over email, social media, or through other written messages.

At Shapiro Negotiations, we have experts who can offer you and your employees communication training and coaching that can improve all aspects of your company and ensure you can continue thriving in the business world.

 

 

How to Prepare for a Keynote Speech

Jeff Cochran

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Washington, DC, September 29, 2008 — Close up of microphones at the podium at the FEMA press breifing room before a press event. FEMA/Bill Koplitz

The primary objective of making a keynote speech is to captivate and influence your listeners. To do so, the speech must be highly persuasive and successfully inspire the audience to take swift action. No matter where you are speaking or what you are speaking about, there are a few fundamental components that are instrumental in preparing to give a keynote speech. Refer to the following guidelines in hopes of delivering a compelling and eloquent keynote speech.

 

Remain in Sync With Your Goal

Maintaining the attention of an audience depends on you pacing and your ability to align with the purpose of your speech. Make your purpose clear and the chances are you won’t need a teleprompter or notecards.

 

Be Passionate

Speaking isn’t only about providing people with information. People attend a keynote speech because they want someone to move them. Tap into this desire and never hesitate to display your passion when delivering a keynote speech.

 

Make a Connection with Listeners

Without establishing a connection to your audience, your words will be essentially meaningless. Start by respecting your audience and recognizing you are on stage to please. Establish an authentic connection using stories from the real-life experiences of your audience and relate them to your own experiences.

 

Tell Stories

Teachers have used stories as a means of communication since the beginning of human history. To this day, storytelling remains the most efficient method of presenting meaning in a truly unforgettable way, and a compelling story is a key element of a successful keynote. Use stories relevant to your own experiences or look for current topics in books or the newspapers. If you want to make your speech memorable, pick an original story rather than an overused one. Avoid repetition to keep your credibility in front of your audience.

 

Be Confident

Maintaining your composure and confidence is vital to ensuring an audience’s attention. Individuals who demonstrate confident vibes draw people to them, so be sure you walk out on the stage feeling great about yourself. If you are prone to stage fright, take time to address what is hindering you before it’s time to make your speech.

 

Use Visuals

Visual aids can be excellent when you use them optimally. Incorporate relevant pictures or videos into your keynote speech when appropriate. These visuals can serve as a means of grasping audience attention and of inciting their imagination.

 

Utilize Humor

Display humor in keynote speeches through powerful stories, particularly within the dialogue. Insert humorous lines within your stories to add some comedy to your speech. A major advantage of placing humor inside dialogue is it that even if listeners don’t get the joke or miss the humor, they will still grasp the nature of your story. This reduces the risks associated with making a direct joke and failing.

 

Express Your Own Inner Dialogue

Sharing your inner dialogue with the audience is a great way to establish a firm connection and insert humor into your speech. Since your inner dialogue is usually personal, sharing its contents in front of a big audience allows listeners to realize your honesty and authenticity, which can help secure a connection and increase audience engagement. Adding excerpts from your internal dialogue is also an excellent opportunity to add some comedy to the speech. Hearing someone’s internal thoughts can be a funny experience, so try making your thoughts both funny and truthful to make give listeners inset into your personality and make your speech truly memorable.

Leading by Influence: Are You Ready?

Jeff Cochran

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With the right amount of influence, an individual can compel others to join a cause, dedicate themselves to a goal, and successfully fulfill a unified vision. Contrary to popular belief, an authentic leader does not have to maintain a position of power. Whether you are a manager or employee, you have the capacity to become a leader if you put effort into it.

A highly influential person is generally one who uses leadership traits and skills such as effective communication, dependability, and the strength of influence to lead others while on the job. In many cases, employees will follow a leader’s example with no regard to what position they hold. Leading by influence can have an exceptional effect on your business’s prosperity. If you are ready to embrace leading by the power of influence, here are some ways you can become a model for leadership in the workplace regardless of your title.

 

Contribute

If you are a director or manager of a region in a business, take the time to do some of the duties your employees would normally do. Since people don’t like it when the person giving them orders hasn’t demonstrated his or her ability to contribute, a director who is eager to be hands-on will help encourage employees to be proactive as well.

 

Remain Positive

Even though no one can be positive 100% of the time, it is important to try to remain upbeat no matter what the circumstances. Positivity can be contentious, and employees are far more likely to respond positively to someone who is kind and demonstrates an ability to maintain a good attitude. Express gratitude toward others by making them feel good about their achievements and rewarding them for making progress toward their goals.

 

Have an Open-Door Policy

If your employees or associates are uneasy when approaching you, they will have less respect for you as their leader. Make sure your associates know you are accessible at any times and are willing to address any concerns they have. Being approachable helps cultivate a strong sense of mutual respect and understanding between you and your employees.

 

Be Consistent

If you tell your employees something and don’t follow through or do the exact opposite, you will damage your integrity. Losing credibility with your employees is extremely hard to come back from, so once you commit to do something, always honor it.

 

Communicate

As a force of inspiration, effective communication  helps guide others in pursuit of achievement, so it is essential to be an excellent communicator in order to lead by influence. Enhancing communication skills will enable you to use your inspirational power to motivate others so keep the following notions in mind when expressing ideas to employees and associates:

  • Understand what you want to achieve.
  • Consider the perspective of your listeners.
  • Pay close attention to how they respond.

 

Use Rewards

Being in a position of power allows leaders to use rewards to motivate others, but outstanding leaders can recreate the notion of coercive power by transforming it into influence no matter what their position is. Handing out rewards, including bonuses and promotions, in accordance with a clearly expressed batch of criteria helps promote productive activity. Maintaining a rewards system also includes adhering to rules and being fair always, which will increase your credibility and establish a foundation of trust between you and your employees.

 

Be an Example

The referent influences you have, the more others will want to align themselves with your cause.

You can increase your referent influence by being ethical, reliable, and embodying the qualities of professionalism. Illuminate the values of honesty, fairness, respect, and company pride to establish a strong model for others to look up to.

I removed the link here to the influence training page and instead placed it under “leading by influence” as that anchor text is more relevant to the link.

5 Tips for A Great Business Presentation

Jeff Cochran

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Some individuals jump at the chance to make presentations, whereas others detest the task. But no matter whether you love them, or you hate them, work presentations are something most people must do at some point in their professional lives, so iit can be very valuable to learn how to be a good presenter. Before you start preparing to deliver your next business presentation, review the following five tips to help ensure your demonstration is not only effective, but goes as smoothly and painlessly as possible.

 

1. Develop Content Wisely
  • Create a story. Presentations can linger on and appear pointless when they display scattered information without context or underlying significance. Rather than bore your audience with facts and figures, use a story to express them.
  • Shorten your introduction. A lengthy introduction can be counterproductive to your goal of capturing the audience’s attention, so do your best to limit your opener to a brief sentence or two.
  • Make your presentation short and to the point. The longer your presentation continues, the more you risk losing your audience’s concentration. Make your display as compact and precise as possible without sacrificing important information. To sustain audience engagement, make sure to shorten it to at least half the length you first expected it to be.
  • Use simple graphics. Too many complicated tables and charts do not help cultivate your listeners’ attention. Instead of attempting to dazzle with the use of graphics, animations, or fonts, put the spotlight on only the most important data points.
  • Refrain from using fancy backgrounds. Presentations with fancy backgrounds can easily distract viewers from the main points of your display. Keep their focus in check and use a simple background style with neutral colors.
  • Be simple. Rather than focusing on adding special effects, make your content simple in hopes of ensuring your audience remembers the message you want to communicate better than any other elements of your display.

 

2. Plan Your Presentation
  • Check equipment carefully. If you must use equipment like a projector or laptop in your presentation to show videos or broadcast your presentation, double check beforehand to make sure everything is working as it should be.
  • Concentrate on your audience. Ideal public speakers maintain their focus on the viewers rather than their notes. Keeping your eyes on your audience will compel them to concentrate on you and the point of your presentation.
  • Eliminate all unnecessary or redundant slides or information before you make your presentation to avoid having to skip over them while you are on front of your audience, which will make you look unorganized.
  • Be timely. Listeners can become distracted at certain times, so try to schedule your presentations around these points in the day. Always avoid making presentations at the end of a work day, before lunch hours, or a few days before a holiday.
  • Have questions prepped. If you are planning on having a Q&A when your presentation is over, prepare a few questions ahead of times to get a head start at encouraging discussion. You can introduce prepped questions with phrases such as “I am frequently asked …” or “You may still be contemplating …”
  • Make a handout. If there is information you want the audience to have during or after your presentation, make a handout to distribute before or after you talk.

 

3. Clarify Goals at the Beginning
  • Present your viewers with the purpose or objective of your presentation at the beginning to help them connect the purpose with the material you talk about during your display. This will increase the chances of the energizing the audience to act.

 

4. Introduce Ideas With Memorable Quotes or Visuals
  • To increase viewer engagement and make a lasting impact, introduce all separate topics and concepts with a related quote or image. Consider adding a sentence or two about the topic or say it out loud while allowing the image to speak for itself. These techniques not only help to break up the content of your presentation, but it will grant your topic more influence, as a relevant quote or visual will remain in the audience’s mind throughout your display as you introduce related material.

 

5. Make Your Closing Short and Sweet
  • End your presentation effectively and incorporate a short closing after you complete your Q&A. Use this time to briefly touch on the vital points of your presentation and heighten the emphasis of your call to action.

 

An exceptional training program concentrating on how to inspire by influence can help individuals gain presentation skills to deliver a winning presentation. Shapiro Negotiations can help teach people to become more influential in presentations and other forms of professional interaction. Learn more about their influence training program to become a remarkable influencer today.

 

The 10 Most Famous Motivational Speakers

Jeff Cochran

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A truly outstanding motivational speaker never fails to inspire his or her audience members with gravitating and compelling speeches. While there are many good motivational speakers in the world, there are only a few who truly stand out from the crowd. These few captivating speakers can seize the attention of crowds to help get their messages across. Here is a list of the top 10 most famous motivational speakers who have demonstrated their capacities to make an impact on millions of lives throughout the world. Each of these speakers has the uncanny ability to get his or her message across in a way that is impactful

 

1. Eric Thomas

Eric Thomas not only dropped out of high school, he was homeless as well. Nowadays, he is one of the most passionate motivational speakers known. Using his personal experiences to provide guidance to others, widely regarded as blunt advice, but highly credible and truthful. He refrains from delivering sugar-coated speeches and highlights the fact that each person has a different definition of success. But no matter what it may be, he tells audiences that success can take many years to achieve. He stresses the importance of being willing to sacrifice and sustaining true dedication to achieve success in the future.

 

2. Tony Robbins

At 6 feet 7 inches tall, Tony Robbins has a demanding stage presence, which allows him to grasp the attention of his audience with ease. As an individual who genuinely enjoys helping others achieve their goals and make the most out of their lives, he speaks to listeners with vigor and passion. While many inspirational speakers lack depth, Tony understands the psychology of achievement. He tells audiences that people who create spectacular results take specific steps to establish themselves. He starts his speeches with the fundamentals, including what you want to do with your life and why this goal is important to you. He proceeds to go more in-depth about strategies and ideas to assist you in persevering on behalf of your dreams.

 

3. Nick Vujicic

Nick Vujicic was born without any arms or legs, but he never let his condition hinder his ability to seek fulfillment and achieve success in his life. With gratitude and compassion for others, he is an incredibly happy man who speaks about the significance of remaining strong and never giving up on yourself. He believes nothing is truly impossible, and the word “quitting” is not a part of his vocabulary. He emphasizes the importance of not concentrating on what you can’t do in life. Rather, he advises people to concentrate on what you can control and what you can do to move forward.

 

4. Naseer Khan

As one of the most highly regarded motivational speakers in India, Naseer Khan believes that to achieve, you must believe in yourself. Working as a door-to-door salesperson until he was 18, Naseer lived a humble life as one of nine children in his family. Nowadays, Naseer focuses on inspiring others to exceed objectives through corporate training techniques including employee motivation, confidence building, power selling, and many more.

 

5. Zig Ziglar

Zig Ziglar is an author and inspirational speaker whose words have the influential power necessary to transcend time. He has been traveling the world since the 1970s, speaking out for positive progression to foster enthusiasm for change. He specializes in personal development training and coaches many individuals in topics including sales, presentation skills, and more.

 

6. Jim Rohn

Known for his moving speeches that stimulate the mind and inspire the soul, John Robin has helped thousands accomplish their goals. His legacy continues to impact the lives of many individuals worldwide in their endeavors to establish meaningful goals and pursue personal development.

 

7. Iyanla Vanzant

Once a welfare mother, Iyanla Vanzant is now an Emmy award-winning, New York Times best-selling author, and one of America’s most adored motivational speakers. With a straightforward approach, Iyanla uses her energy, passion, wit, and sense of humor to deliver a message focused on using love, acceptance, and perseverance to live your ideal life.

 

8. Vikas Jain

Vikas Jain is an author and worldwide motivational speaker known for his exceptional keynote speeches. Specializing in developing motivational sales training, he has created unique employee training programs on a variety of topics including leadership, team building, youth motivation, entrepreneurship, and more.

 

9. Robin Sharma

Robin Sharma is one of the most world-renowned motivational speakers on business leadership. As a best-selling author of several books, he travels the world to give moving keynote speeches at companies and organizations committed to developing dedicated leaders.

 

10. John Assaraf

John Assaraf has spent the last 25 years on a quest to achieve his goal of helping others understand their capacity to utilize their innate talents to live their best lives. As a student of human consciousness and behavior, he holds the belief that everyone can use cognitive tools to retrain the brain to concentrate on specific motivating principles.