Marketing Team

From Casual Deals to Strategic Steals: Whelen’s Sourcing Team Transformation

Mark Morenz faced a big challenge at Whelen Engineering, a company that, since 1952, has developed essential warning systems and crucial life-saving technologies for front-line professionals. As the COVID-19 crisis unfolded, it exposed the vulnerability of Whelen’s informal supplier agreements, particularly when the company was experiencing rapid growth.  The old way of handshake deals was no […]

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Did You Miss ATD 2024? Here’s What You Need to Know

For over 80 years, the ATD Conference has been the go-to event for worldwide talent development professionals and industry leaders to gather, learn from top speakers, and make valuable connections. But something was different this year. Between May 19-22, the ATD 2024 International Conference & EXPO turned the lively city of New Orleans into a

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From Challenges to Triumph: J&J Snack Foods’ Procurement Team’s Path to Negotiation Excellence

Michael Sheridan joined J&J Snack Food, a leading and innovative snack food company, as head of procurement in early 2023. Right away he noticed that his procurement team, though talented and skilled in their trade, faced a few challenges while negotiating supplier and vendor contracts, as they were not formally versed in the nuances of negotiation.

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