Shapiro Negotiations

Keep a Salesforce Fresh with These New Trends in Sales Training

To stay ahead in the industry, you need a strong salesforce. To ensure you have this, you need a sales training program that will enable your workforce to adapt to the ever-changing markets. In the last decade, we witnessed a revolution in training, with e-learning and virtual reality providing the kind of force multipliers that […]

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How to Use Psychological Theories to Increase Conversions

Though it’s not the first thing that might come to mind, psychology and sales techniques often go hand in hand. Effective salespeople know how to speak their customer’s language to build rapport and connect to what motivates them, and, for them to do that, they must understand the basics of what drives people to do

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How E-Learning Benefits Your Staff and Boosts Sales

E-learning provides flexible accessibility, boosts engagement, and promotes retention for all employees. Millennials especially prefer online training to other methods. Since millennials make up more than 36 percent of the current U.S. workforce, employers should consider their preferences when choosing training solutions. By 2020, 46 percent of employees will have been born between 1976 and

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Is Virtual Reality the Future of Sales Training?

Virtual reality is finally reaching its heyday, thanks to increased affordability and big names like Facebook and Google embracing the trend. VR headset makers promise the technology will revolutionize the way we work and play. But do the same applications relate to sales training? Here are some of the benefits virtual reality brings to sales

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4 Lessons We Can Learn From Famous Business Flops

Big businesses have seen their fair share of flops in PR, sales, and marketing. Some businesses are even forced to fold because of their embarrassing mistakes. Here are some of the most famous business fails throughout history and the lessons we can learn from them. The Hamburger Mistake – Not Knowing Your Buyer In 1996,

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SNI’s Jeff Cochran Scores Highest Feedback at 2017 SAMA Conference

Strategic Account Management Association, Inc. (SAMA) gathers talent in strategic and key account management from around the globe every year at their annual conferences, one in North America and another in Europe. At this year’s North American conference, SNI’s own Jeff Cochran presented the “The Power of Nice: Maximizing Your Most Crucial Negotiations”.  Jeff showcased

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