Shapiro Negotiations

Marketing Team

Scope Is a Negotiation: Preventing the Change Order Before It Starts

Scope looks wonderfully well behaved in a contract. It sits there in a numbered section with clean dates, neat deliverables, and signatures underneath. Then an input arrives two weeks late, an approver joins halfway through, and somebody asks, “That was included, wasn’t it?” Now the schedule’s moved, the work’s grown, and two reasonable teams are […]

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The Authority-Free Leader: How to Move Decisions Without Owning Them

Leadership can get awkward when you’re responsible for moving a decision, but none of the people who can move it report to you. The work cuts across departments; the final call belongs to somebody else, and much of the room may be judging a proposal they had no hand in creating.  In that setting, influence

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A Great Strategy Isn’t Enough: Getting People Behind It Is

Strategies tend to look solid in the room where they’re built. The slides are clean, the leaders nod, and someone calls it alignment. The drift starts the moment everyone walks out. Six months on, three teams are running their own version of the priorities, and nobody can pinpoint when things slipped. Nobody went rogue, either.

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Knowing the Science Is Not Enough: Why Negotiation Drives Life Sciences Outcomes

A rep walks into an oncologist’s office ready for the clinical conversation. She knows the trial, the subgroups, and the safety data. Eight minutes in, the oncologist says, “I like the drug. But my pharmacy committee won’t approve it at this price, and I’m not fighting that fight this quarter.” Her training prepared her for

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Negotiating Beyond Price: How Strategic Account Leaders Drive Long-Term Value

The hardest part of managing a strategic account rarely happens at a negotiation table. More often, it shows up in the weeks before, when your own team has not aligned on pricing flexibility. Or during a scope conversation that nobody labels a negotiation, but absolutely is one. Sometimes it even surfaces when a new stakeholder

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