Shapiro Negotiations

Marketing Team

10 Negotiation Strategies to Close Stronger Deals

You’ve been there. Sitting across from that procurement manager who just slashed your proposal by 20%. Or facing that supplier who “can’t possibly” meet your timeline. Your heart races a bit. Your palms might even sweat. Because you know what happens in the next few minutes matters. You want the numbers to work. But you […]

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5 Things The Training 2025 Conference Taught Me About The Future of Learning & Development

Michael Roche, Senior Director of Business Development I just got back from Training Magazine’s Training 2025 Conference and Expo. And truth be told, it was worth every second.   Forget the usual conference fluff where speakers peddle theories they’ve never tested. This conference was the real deal — practical solutions from people doing the actual work,

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What is Persuasion?

The difference between the competent leader nobody follows and the average thinker everyone listens to isn’t intelligence—it’s persuasion—that elusive quality that transforms your brilliant ideas from solitary thoughts into company-wide initiatives. Persuasion isn’t some fancy concept from your dust-collecting MBA textbooks. It is what separates your carefully crafted proposal from the dozens that die quietly

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How to Be Persuasive: Key Strategies You Need

Picture your last big pitch – you know, the one. Stellar deck, airtight ROI, perfect product-market fit… and somehow, it still ended with “we’ll get back to you.” Frustrating, right? Because here’s the uncomfortable truth about B2B sales: Your brilliant solution isn’t enough. Neither is your data. Or your track record. (Though they certainly help.)

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6 Dos and Don’ts for Sales Negotiations: A Guide for Sales Professionals and Leaders

Every sales call. Every pricing talk. Every contract review. Make no mistake – you’re negotiating. And in B2B sales, these moments can turn months of hard work into either a big win or a painful miss. Remember your last tough deal? You know the one. Multiple decision-makers pulling in different directions. A sales cycle that

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Selling Smarter, Not Harder: MCG Health’s SNI Success Story

MCG Health is a big deal in the healthcare world. Part of the Hearst Health family, it has its fingers on the pulse of America’s health system and, frankly, America as a whole. We’re talking about one piece of one of the nation’s most prominent global, diversified information, services, and media conglomerates. But even the

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