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Psychological Concepts Influencers Need to Know

Influence is essentially a person’s ability to effect change in another. Ethical influencing is not manipulation. It is effective communication that resonates with others. If you understand the psychology behind influence and persuasion, you can build rapport with anyone and meet your goals in any industry.   Understanding Influence Influencers amass hundreds of followers on

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The Benefits and Pitfalls of Gamification for Sales Team Training

Gamification, or making ordinary training practices into interactive employee games, is a popular trend sweeping offices throughout the nation. While there are proven benefits to gamification for sales training, such as making training fun and more memorable, it also has significant pitfalls, such as distracting your employees and reducing productivity. It’s up to you to

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