As a professional who has spent many years in your industry, you have the expertise to spot trends and potential problems. But how do you get your voice heard? By positioning yourself to sway the conversation in your industry, you can be a force of change and create credibility that increases sales as well. Follow the three steps below to become an influencer in your industry.
Focus on Your Niche
Unless you are Leonardo da Vinci, it is likely that your expertise is strongest in a particular niche. To be the authority on a subject, you need to devote your focus to one area that you are highly knowledgeable about. This means committing to staying current in your area of expertise as well as having the knowledge and foresight to analyze trends and anticipate where things are heading in the future. Broaden that niche too much, and you lose the ability to speak authoritatively on a subject in a way that makes your voice one that is listened to.
Make Time for Social Media
You probably are not going to be asked to be an expert panelist on CNN today. On social media, however, you already have an audience. For those serious about becoming an influencer in their area of expertise, social media isn’t a nuisance or waste of time. On the contrary, it is one of the first channels available to get your voice heard. Regularly plan time for creating concise and well-written statements for social media that highlight your expertise on a subject. This might involve a short daily block of time when you create a single post or two or a longer block on one day of the week where you create several posts that you schedule to release over the course of a week.
As you begin to gain attention for your area of expertise, it pays to move beyond the screen to speaking to people face to face. Booking a seminar to educate people in your chosen field of interest can set you apart as someone worth listening to. Make time to attend seminars as well. This provides you with opportunities to network with others interested in your area of expertise as well as providing an opportunity to learn from others in your field.
Let your passion for your niche shine through and be a force of change for good. The benefits will not only be reflected in sales, but also in helping shape the future of your industry.