Shapiro Negotiations

Marketing Team

Selling Smarter, Not Harder: MCG Health’s SNI Success Story

MCG Health is a big deal in the healthcare world. Part of the Hearst Health family, it has its fingers on the pulse of America’s health system and, frankly, America as a whole. We’re talking about one piece of one of the nation’s most prominent global, diversified information, services, and media conglomerates. But even the […]

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Cross Cultural Negotiation

If you’re eyeing international expansion, first get a handle on cross-cultural negotiations.  Suppose you’re an American executive gearing up for talks with a Japanese company. Over there, business is all about respect and forming solid relationships before you dive into the actual deals. Jump straight to business, and you might find yourself negotiating tickets for

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