Shapiro Negotiations

Marketing Team

What is Persuasion?

The difference between the competent leader nobody follows and the average thinker everyone listens to isn’t intelligence—it’s persuasion—that elusive quality that transforms your brilliant ideas from solitary thoughts into company-wide initiatives. Persuasion isn’t some fancy concept from your dust-collecting MBA textbooks. It is what separates your carefully crafted proposal from the dozens that die quietly […]

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How to Be Persuasive: Key Strategies You Need

Picture your last big pitch – you know, the one. Stellar deck, airtight ROI, perfect product-market fit… and somehow, it still ended with “we’ll get back to you.” Frustrating, right? Because here’s the uncomfortable truth about B2B sales: Your brilliant solution isn’t enough. Neither is your data. Or your track record. (Though they certainly help.)

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6 Dos and Don’ts for Sales Negotiations: A Guide for Sales Professionals and Leaders

Every sales call. Every pricing talk. Every contract review. Make no mistake – you’re negotiating. And in B2B sales, these moments can turn months of hard work into either a big win or a painful miss. Remember your last tough deal? You know the one. Multiple decision-makers pulling in different directions. A sales cycle that

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Cross Cultural Negotiation

If you’re eyeing international expansion, first get a handle on cross-cultural negotiations.  Suppose you’re an American executive gearing up for talks with a Japanese company. Over there, business is all about respect and forming solid relationships before you dive into the actual deals. Jump straight to business, and you might find yourself negotiating tickets for

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