Negotiations

You’re staring at a buyer who’s got you by the throat. They’re half your quarter. Their assistant just walked three competitors out of the conference room. And you’re about to do something stupid: cave on everything before they even make a demand. We see it constantly at SNI. Salespeople think no leverage means no options, […]

Key Takeaways Credibility is the foundation of influence. A speaker’s believability comes from competence, character, and connection. Expertise must be paired with relatability. Credentials matter, but so does showing empathy and aligning with the audience. Evidence and stories boost trust. Data establishes authority, while vivid examples and narratives make messages memorable. Delivery shapes perception. Confident

Ever wonder why some people pitch terrible ideas and get standing ovations while your solid proposals barely get a courtesy nod? The secret lies in persuasion and influencing skill: the ability to get people to care about what you’re saying and, more importantly, do something about it. Every conversation you have at work is a

The recruiting game has new rules: salary ranges now front and center in bold type, not hidden until your third interview. Candidates follow with their own non‑negotiables—two at‑home days a week, a therapy stipend, and the same paycheck whether they’re in Denver or Des Moines.  And employers have countered with data of their own: recruiter

You’ve been there. Sitting across from that procurement manager who just slashed your proposal by 20%. Or facing that supplier who “can’t possibly” meet your timeline. Your heart races a bit. Your palms might even sweat. Because you know what happens in the next few minutes matters. You want the numbers to work. But you

Michael Roche, Senior Director of Business Development I just got back from Training Magazine’s Training 2025 Conference and Expo. And truth be told, it was worth every second.   Forget the usual conference fluff where speakers peddle theories they’ve never tested. This conference was the real deal — practical solutions from people doing the actual work,

The difference between the competent leader nobody follows and the average thinker everyone listens to isn’t intelligence—it’s persuasion—that elusive quality that transforms your brilliant ideas from solitary thoughts into company-wide initiatives. Persuasion isn’t some fancy concept from your dust-collecting MBA textbooks. It is what separates your carefully crafted proposal from the dozens that die quietly

Picture your last big pitch – you know, the one. Stellar deck, airtight ROI, perfect product-market fit… and somehow, it still ended with “we’ll get back to you.” Frustrating, right? Because here’s the uncomfortable truth about B2B sales: Your brilliant solution isn’t enough. Neither is your data. Or your track record. (Though they certainly help.)