Influence

Years of Negotiations Finally Allow Facebook to Creep into Music

Facebook has been working for years to gain its share of the music industry. Music on the social media site is extremely popular, garnering the most shares of any subject on the site. The problem with that popularity is that music posts and videos link users straight to YouTube, Facebook’s biggest rival. With more than …

Years of Negotiations Finally Allow Facebook to Creep into Music Read More »

4 Tips for Answering Influence Skills Questions in Interviews

We’ve all been on that interview where a prospective employer asks you to “Give me an example of a time when…” While building rapport is very important in the interview process, it often feels as though the interviewer is just reading off a list of prepared questions. Well, he or she most likely is. But …

4 Tips for Answering Influence Skills Questions in Interviews Read More »

SNI’s Jeff Cochran Scores Highest Feedback at 2017 SAMA Conference

Strategic Account Management Association, Inc. (SAMA) gathers talent in strategic and key account management from around the globe every year at their annual conferences, one in North America and another in Europe. At this year’s North American conference, SNI’s own Jeff Cochran presented the “The Power of Nice: Maximizing Your Most Crucial Negotiations”.  Jeff showcased …

SNI’s Jeff Cochran Scores Highest Feedback at 2017 SAMA Conference Read More »

How Aristotle Invented Influence Training

While we may think the basics of public speaking starting recently, it was actually 2,300 years ago that Aristotle recorded his theory on effective public speaking. He espoused the importance of ethos (credibility), pathos (emotion), and logos (logic) to influence behavior. His principles are still the key foundation for negotiations training. Here’s how Aristotle’s tenets …

How Aristotle Invented Influence Training Read More »

Psychological Concepts Influencers Need to Know

Influence is essentially a person’s ability to effect change in another. Ethical influencing is not manipulation. It is effective communication that resonates with others. If you understand the psychology behind influence and persuasion, you can build rapport with anyone and meet your goals in any industry.   Understanding Influence Influencers amass hundreds of followers on …

Psychological Concepts Influencers Need to Know Read More »

Scroll to Top