Influence

Learning to Make an Impact at Work and in Life

Everyone wants to be able to have an impact—to know that the things that they’re doing really matter. There’s a drive to influence our circumstances and the people around us. While the ability to influence others doesn’t come naturally to everyone, however, it’s certainly a skill that can be learned. At SNI, we offer comprehensive …

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How to Use Psychological Theories to Increase Conversions

Though it’s not the first thing that might come to mind, psychology and sales techniques often go hand in hand. Effective salespeople know how to speak their customer’s language to build rapport and connect to what motivates them, and, for them to do that, they must understand the basics of what drives people to do …

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SNI’s Jeff Cochran Scores Highest Feedback at 2017 SAMA Conference

Strategic Account Management Association, Inc. (SAMA) gathers talent in strategic and key account management from around the globe every year at their annual conferences, one in North America and another in Europe. At this year’s North American conference, SNI’s own Jeff Cochran presented the “The Power of Nice: Maximizing Your Most Crucial Negotiations”.  Jeff showcased …

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How Aristotle Invented Influence Training

While we may think the basics of public speaking starting recently, it was actually 2,300 years ago that Aristotle recorded his theory on effective public speaking. He espoused the importance of ethos (credibility), pathos (emotion), and logos (logic) to influence behavior. His principles are still the key foundation for negotiations training. Here’s how Aristotle’s tenets …

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Psychological Concepts Influencers Need to Know

Influence is essentially a person’s ability to effect change in another. Ethical influencing is not manipulation. It is effective communication that resonates with others. If you understand the psychology behind influence and persuasion, you can build rapport with anyone and meet your goals in any industry.   Understanding Influence Influencers amass hundreds of followers on …

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How to Influence High-End Clients

Many business owners are so preoccupied with the task of acquiring more customers, they stop attracting the right customers. Even in the world of retail and services, sometimes quality is much more important than quantity. For many small and large businesses, high-end clients can significantly boost monthly revenue, profitability, and growth. All you need to …

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Retail Sales Training: What it Takes to Succeed in Retail Sales

Working as a salesperson in retail has evolved into a very unusual profession. When people walk into a store, it’s a fair assumption that they would like to buy something. Otherwise, they wouldn’t really have any reason to enter the store. Ironically enough, though, many people will do everything in their power to avoid engaging …

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Do You Have These 5 Negotiations Skills?

Andrea Kupfer Schneider, Marquette University Law School professor, recently wrote an article for the Washington University Journal of Law and Policy explaining the importance of teaching five specific skills for negotiation, rather than teaching with negotiations style labels alone. These five critical abilities, according to Schneider, are assertiveness, empathy, flexibility, social skills/intuition, and ethics. Consider …

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