Influence

Learning and Adjusting to Mistakes in Hollywood

Steve Mosko has a significant amount of power in Hollywood.  He is the president of Sony Pictures Television and negotiated the largest syndication of a program in television history—the multimillion-dollar, record setting Seinfeld deal.  Steve can control a room as soon as he walks in and seems completely at ease doing it.  Interestingly, some of …

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Influencing: Communication with a Goal in Mind

Influencing is communicating with a goal in mind. In essence, influencing is a requesting process. You are requesting that the other person (or group) do something or achieve an outcome. Because you are making a request, there is inherently more accountability for both parties, thus more potential risk of tension, misunderstanding, defensiveness and conflict. Often …

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