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Reflections from SAMA 2025: The Synergy of Connection and Craft

REVISED VERSION BY MAXIMILIANO BERGER My week at the SAMA conference in Orlando was one of those experiences that changes how you think. I went expecting the usual sessions and keynotes at the beautiful JW Marriott Grande Lakes. Yet, I left with something more valuable—an entirely new perspective on how expert strategic partnerships are cultivated

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Reflections from ATD 2025: Innovation, Insights, and Impact in Talent Development

Three days in DC, countless conversations, and enough coffee to power a small city later, we’re back from ATD 2025 with our heads still spinning—in the best way possible. Sure, we scanned our fair share of badges.and sat through sessions packed with more acronyms than anyone should reasonably encounter. But here’s what really happened at

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Mastering Strategic Sales with Enhanced Habits and Tools

Your deals shouldn’t feel like wrestling matches, but they do. Buyers know more than they ever have and push back harder. Procurement gets more aggressive. And your best reps are burning out chasing deals that drag on forever, only to hear the same old lines: “We need to think about it.” “Your competitor quoted 30%

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Insight Over Discount: The Modern Challenger Negotiator’s Field Manual

The old way of selling is broken. Golf outings, dinner meetings, relationship building over drinks—it’s not working anymore. Your buyers show up knowing everything about your competitors. Procurement departments want value, not friendships. But here’s the thing everyone gets wrong: relationships matter more than ever. You just can’t build them the old way. We’ve worked

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The 7 Most Important Communication & Influence Skills for Career Growth

Over the years, one thing’s become abundantly clear to me: how you communicate and influence others plays a big role in how far you go in your career. Emotional intelligence doesn’t just shape your career path—it’s also closely tied to your salary and potential for promotion. In 2023, Truity introduced a validated Emotional Intelligence model

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What Sales Leaders Need in Their Arsenal: Expert Tips & Tariff Negotiation Strategies

Tariffs don’t care about your quarterly targets or customer promises. When they hit, your carefully crafted supply chain falls apart overnight. Forget the consultant-speak and trade policy seminars. The sales leaders who survive tariff chaos aren’t the ones with the fanciest PowerPoints—they’re the ones who have already run the numbers, built relationships with backup suppliers,

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5 Things The Training 2025 Conference Taught Me About The Future of Learning & Development

Michael Roche, Senior Director of Business Development I just got back from Training Magazine’s Training 2025 Conference and Expo. And truth be told, it was worth every second.   Forget the usual conference fluff where speakers peddle theories they’ve never tested. This conference was the real deal — practical solutions from people doing the actual work,

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