According to Sarah Kilborne of the Huffington Post, email marketing enables companies to do three things at once: remind, promote, and boost sales. If done right, email marketing will do all three of these things, while building a stronger loyalty to your company. Quickly becoming embedded in the marketing world, email marketing, along with social […]
How Email Marketing Increases Sales Read More »
Ron Shapiro, co-founder and Chairman of Shapiro Negotiations Institute (SNI), was featured in the Sports Business Journal’s 2013 class of Champions: Pioneers & Innovators in Sports Business. Ron, along with the other 5 Champions, was recently honored for his achievements during a special ceremony on April 3 at the IMG World Congress of Sports in Naples, Florida. Ron
Sports Business Journal Champion – Ron Shapiro Read More »
Communicating messages over email is almost an art form. In email marketing, businesses don’t have the opportunity to present themselves with a smile and a firm handshake, leaving them with the delicate task of trying to capture the targeted individual’s interest with just a few words. Yet, email marketing has proven to be a smart
What To Do and Not To Do in Email Marketing Read More »
Businessmen are faced with challenges on a daily basis that tend to give rise to stress. Balancing all that their jobs demand from them, as well as fulfilling the role that is needed in the home can prove to be a taxing juggling act. Especially in a lackluster economy, stress seems like an epidemic. “Nearly
Coping With and Reducing Business Stress Read More »
Performance improvement for any business requires intense attention to where time and energy are being spent. Time is a resource that you cannot afford to waste. An area where many companies commonly get hooked and expend unnecessary energy is during business negotiations. If an executive does not know the motives and needs of the prospect,
Tools for Successful Negotiating Read More »
In the business of negotiating, companies can have a lot on the line. Often assertiveness and ambition can be misconstrued and interpreted as aggression. In order to succeed and bring about the results that both parties are look for, it is important to remember 4 negotiating skills: Keep to the facts. When money is on
Solving Common Negotiating Problems Read More »
Any salesman who has been in the game for any amount of time knows what it’s like to see a decline in sales. A sales forecast is projected in advance using data, experience, and educated guessing. This sets the standard for your business over the next 1–5 years, creating vision and a sound strategy. Business
How to Anticipate and Prepare for Sales Declines Read More »
Let’s face it, negotiation has a bad reputation. Often an analogy is drawn between negotiating and swimming with the sharks or entering the lion’s den. You could just label all other bullies, tyrants, and impossible people and lump them together under the title of the Big Bad Wolf. Though I’m no history buff, but I
Neutralize Difficult People with the Power of N.I.C.E. Read More »
Your sales team fights hard for your company, which is probably a big reason why you’ve been successful so far. While a healthy sense of external competition is good for the company, internal competition can work wonders for your sales team. What is Internal Competition? “Internal competition” describes that sense of competition that the salespeople
Sales Teams Should be More Competitive Internally Read More »
Role-play has been a common training method amongst military branches, emergency response groups, and companies where quick decision making is highly valued. So, why not in the world of sales? Over the last few years, we’ve noticed the use of role-play becoming even more common in business and sales training curriculums – and for good
3 Benefits of Making Role-Play a Part of Your Training Read More »
