relationships

The Importance of Personal Relationships in Negotiations

Experienced negotiators know the importance of building a personal relationship before going into business negotiations. A negotiation¬†involves two parties trying to come to a deal when both sides may want different things. An overly heated atmosphere and anger can unravel the most carefully planned deal. You can avoid many problems when you establish a personal …

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How to Build Value in Your Customer Relationships

The goal of every successful salesman is to turn leads into customers and customers into long-term relationships. This may come naturally to some, but to most, it is an ongoing effort. The key is in the baby steps. Give your customers multiple opportunities to “win” along the way. Throughout the customer lifecycle, make sure you …

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