Interviews

A Quick Guide to Links, Connections, and Common Interests

One of the best ways to make a deal—and keep making future deals—is to create a relationship with the other side.  If you can find a connection that goes beyond just business you can make better deals now and in the future.  These connections, however, have to be real.  A fake connection can be seen …

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Sitting Down with Jeff Cochran – Teaching Negotiations

We had some fun asking one of our SNI professionals, Jeff Cochran, a master facilitator, some questions. From teaching negotiations abroad to how to survive living with four teenagers, Jeff certainly covers it all.  1.      Where have you been recently?  Last month, I was in London delivering training and consulting for General Reinsurance, but I …

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The Effects of Negotiation on a Brand: Ron Shapiro Interview

SNI is excited about the opportunity our Chairman, Ron Shapiro, had to discuss the impact negotiations can have on brands. He covered both organizational and personal brands in an interview with MarketPoint, a marketing and branding service firm. In the interview, Ron stressed the importance of relationships and the effect they have on your brand. …

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