Shapiro Negotiations

Marketing Team

Reflections from ATD 2025: Innovation, Insights, and Impact in Talent Development

Three days in DC, countless conversations, and enough coffee to power a small city later, we’re back from ATD 2025 with our heads still spinning—in the best way possible. Sure, we scanned our fair share of badges and sat through sessions packed with more acronyms than anyone should reasonably encounter. But here’s what really happened at

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Selling Smarter, Not Harder: MCG Health’s SNI Success Story

The Challenge: Varying Levels of Negotiation Expertise Across the Sales Team It’s not enough to have a great product in healthcare. Success hinges on connecting, understanding, and finding that sweet spot where everyone wins. MCG had built a talented team of sales executives covering three key areas: payers, providers, and speciality treatment pathways. Yet there

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What is Persuasion and How it’s a Skill Employees Need

The difference between the competent leader nobody follows and the average thinker everyone listens to isn’t intelligence—it’s persuasion—that elusive quality that transforms your brilliant ideas from solitary thoughts into company-wide initiatives. Persuasion isn’t some fancy concept from your dust-collecting MBA textbooks. It is what separates your carefully crafted proposal from the dozens that die quietly

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How to Be Persuasive: Key Strategies You Need

Picture your last big pitch – you know, the one. Stellar deck, airtight ROI, perfect product-market fit… and somehow, it still ended with “we’ll get back to you.” Frustrating, right? Because here’s the uncomfortable truth about B2B sales: Your brilliant solution isn’t enough. Neither is your data. Or your track record. (Though they certainly help.)

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5 Things the Training 2025 Conference Taught Me About the Future of Learning & Development

I just got back from Training Magazine’s Training 2025 Conference and Expo. And truth be told, it was worth every second. Forget the usual conference fluff where speakers peddle theories they’ve never tested. This conference was the real deal — practical solutions from people doing the actual work, not just talking about it. The best

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