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July 4, 2019

Training vs. Consulting: Why Your Employees Need Both

Training

Andres Lares

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Training Employees need support from their employers and management on multiple levels. The best, and easiest, way to provide this support is by utilizing both training and consulting. So, how can these two supportive ideas help? What’s the difference between the two? Knowing the difference and how they can help is the first step to helping employees become better at their jobs.

 

Training

Although training and consulting are very similar, they are not quite close enough to be considered the same thing. Training provides the knowledge and examples required to perform the task at hand. From a customer standpoint, it’s the idea of providing them with tools to make the decisions at hand. Providing training for your employees allows them to have the skills and knowledge base to effectively communicate and work with customers.

Employees require training to ensure they’re updated on any new policies or approaches in working with customers. Ensuring your employees know their job and are able to provide the best customer service should be your number one priority.

 

Consulting

Consulting with your employees is a way to ensure their training has done its job. By having one-on-one consultations, each employee can prove their able to provide customers with accurate information. This information should include pros and cons of each offered service. Consulting is important for your employees to showcase their skills with you. By doing this, they are providing you with insight into the training you offer.

A consultation with your employees shows whether the training you’re offering them is working based on the knowledge and skills they have about their job and the company’s products and services. It’s important to know your employees are knowledgeable about the company and their jobs.

 

Training vs. Consulting

Many people think training and consulting are the same, or at least similar enough to go hand-in-hand. They’d be partially correct. Consulting and training are similar enough for both to be acceptable in a company; however, one without the other could be trouble.

Training has its basis in knowledge and skill. It’s knowing exactly what and how to teach employees. Training is ensuring they’ve got the knowledge and skill to go back to the customer and explain what products and services are available and what each includes. It’s a broad spectrum of knowledge to understand products and services and the full information about each one.

Consulting is more in-depth. It’s based on team building and the ability to provide specifics about the products and services. This is the ability of the employee to tell the customer this product or service has these pros and cons as compared with the pros and cons of another product or service. Employee knowledge at the consulting level should be more in-depth and specific to the customer’s needs and the inner workings of the products and services offered by the company.

 

When to Use Each

Both training and consulting are important resources, but you don’t always need both at the same time. It’s important to understand the differences and know when to use one over the other.

Training is important when your employees need the knowledge and skills to explain products and services to a customer on a general level. They require the ability to provide examples and give the customer an overview of each product or service to assist them in choosing the correct one for their needs.

Consulting is necessary to provide more specific details to the customer. It’s important for a customer to have an employee versed in consulting when they want the pros and cons of the product and what that might mean versus the other product they’re considering.

While training and consulting are a great skill set to have, it’s important for your employees to have the best knowledge of both and know when to interchange the two. Perhaps they need to use both skills on a customer at once. There are circumstances where an overview of the product or service helps the customer narrow down what they’re looking for, but then it’s required for the consulting side of the employee to provide pros and cons to aid in choosing between what’s left.

 

Conclusion

Having the skills to perform your job is important in any company. The best options in a company that requires one or the other of these skills is to have both. Why both? It’s important for employees to have both skills to ensure they are able to properly perform customer service.

Individual customers have different needs and require specific information about products. By having the skills and knowledge of training and consulting, employees are able to understand the customer’s needs and perform the tasks required to assist the customer in their endeavor to find the perfect product or service.

If an employee only had the training and not the consulting, they could potentially lose a sale. When customers ask for information about a product or service and have an employee who only has information about the pros and cons, they have a tendency to walk away if that’s not the information they were looking for. The same is true of the opposite. A customer seeking pros and cons won’t be happy with an overview of information on a product or service.

Many customers also won’t be satisfied with hearing phrases like, “I don’t know” or “Let me find someone to answer that” when they want answers now. The employee doesn’t look knowledgeable and the customer won’t be happy with that. No customer wants to purchase a product or service from a company where the employees don’t seem to know what they’re doing. It’s important for employees to have and retain both skills to ensure optimum customer service.

Though having both skills may require more training through the company or attending a seminar or workshop, it will be worth their time in the long run. By providing your employees with these skills and the opportunity to improve in each of them, you’re giving them a chance at knowing and working their job better.

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