On average, negotiations training and other training expenditures increased for both small and large companies in 2016, while remaining consistent for midsize companies. Seems like good news, right? Underneath this seemingly bright information for companies that specialize in training and consulting, is the raw truth that businesses are spending more on training because they have more employees. They are spending about 10% of their budgets on training, which is down significantly from last year…
What does this mean? As training becomes less focused on in-person facilitation, and more focused on online learning tools, training and influencing companies have begun to offer products that reflect the market. Companies are looking to train the largest number of employees for the least amount of money. There is little evidence that online training is as successful or impactful as in-person facilitation but, none-the-less, the shift towards mass, online training is underway.
Personal facilitation is still a relatively big part of training budgets, but the use of blended learning techniques is rising significantly, as the combination of instructor-led classroom training, virtual classroom/webcast training, online and computer based training, mobile device training, and social learning becomes more readily available. These blended learning techniques are often delivered in one of two ways: learning management systems (e-learning) or virtual classroom/webcasting. Why? Overall, technology use among companies is rising, meaning their sales or negotiations training programs are beginning to mirror this.
Looking ahead at 2017, training and influencing companies need to understand the current and adjust accordingly. Outsourced training programs are likely to be more successful in small (100-999 employees) and midsize (1,000-9999 employees) companies, which will be looking to invest in the programs with the best blend of innovative learning techniques.
Cheers to a new way of training and to a profitable year!