BLOG

Successful Sales Personnel Share Personality Types

admin

0

If you could determine the likelihood of a prospective employee to succeed at your company, would you? More companies are turning to assessments like the Meyers-Briggs personality inventory during the interview process to see if an employee will be a good fit. Certain personality types are said to have natural talent for sales. Here are the main personality types that seem to bring sales talent to the table: ESFP

ESFP
  • Extroverted people like being around others and prefer social interaction to solo time, while introverts prefer to be alone. Extroversion is essential to sales, as people with this trait tend to be outgoing and have natural social skills.

 

  • A person with a “sensing” focus tend to process information that’s occurring in the moment, and don’t overlook the details. Sensing individuals appreciate the practicality of ideas, while intuitive people appreciate their possibilities.

 

  • People who are “feeling” make their decisions based on emotions and their value system. Feeling individuals are more likely to consider the feelings of other people, which is essential for sales and negotiations.

 

  • A perceptive person is flexible and adapts readily to change. The motto of a perceiving person could be “the beauty is in the journey.” A judging person, by contrast, likes the destination over the journey.
ENFJ
  • ENFJs are extroverted and feeling, which seem to be two of the main important traits for sales. These traits imply that candidates are good at social interaction, and they readily show empathy for others. These traits are essential in understanding a person’s wants and needs, and active listening forms the basis for effective negotiation. However, intuitive personality types can also be well-suited for sales. An intuitive personality type appreciates the possibilities of ideas, and he or she can see multiple paths to a favorable outcome. This can be especially beneficial for sales, a discipline that often requires quick thinking.

 

  • Judging personalities tend to value end goals over the process of achieving them. This, too, can be well-suited for sales. Judging personalities tend to set goals and stick to them, so they can be hard-working members of your team. On the other hand, they may need some training in learning how to adapt to certain situations, as some “judgers” can be rigid in their decision-making process.

Some personality types seem to be better suited than others when it comes to sales success. If you plan on using a Meyer’s Briggs inventory in your hiring process, look for one of these personalities.

 

6 Things You Should Know About Medical Device Sales Training

admin

0

Medical device sales are a complex concept by their very nature. Medical devices utilize the latest cutting-edge technology and contain highly technical aspects that a sales representative may have to condense into digestible sound bites. A medical device sales rep must also have some industry expertise and be able to provide intelligent answers to questions. While it would be ideal for each representative to be fully immersed in the multiple aspects of the business, this is rarely feasible. As a result, most trainers have to rely on a set of best practices when it comes to medical device sales training.

  1. Create Short, Easy-to-Digest Modules

Today’s sales reps are highly mobile, which means they can access modules and additional training when they’re in the field. This presents a huge opportunity to maximize productivity, but you can’t squander it. It’s unrealistic, for example, to expect reps to watch hour-long modules while they’re in the field. Instead, medical sales training should be broken into chunks that are easy to digest between sales calls. Scale content in accordance with the devices you use and the amount of downtime your rep has in a given day.

  1. Don’t Skimp on Product Documentation

Medical devices have some of the most demanding standards in the industry. Your sales reps must have exact and in-depth knowledge not only of the products they sell, but the regulations that apply to them. An encyclopedic knowledge of the product is not only invaluable to the sales process, but also in the event a product is subject to recall and you must provide documentation that you followed all the applicable regulations.

  1. Dodge the “Hard Sell”

Medical device sales are unique in that they don’t require a hard sell; in fact, this could come off as condescending. Sales professionals don’t need to harp on the benefits of a given medical device, especially when speaking with members of a health care system. Most of these individuals know what an oxygen monitor does, for example, so medical device sales trainers should teach reps to be aware of this risk.

  1. Be as Honest and Transparent as Possible

Honesty and transparency are essential tenets of any corporate sales training program, but this especially applies to medical sales training. When reps sell high-tech tools such as biotechnology, they can rest assured that their customers are smart, knowledgeable, and capable of seeing through any gimmicks. Medical device sales reps must learn that transparency and honesty play integral roles in getting customers the information they need to make a decision.

  1. Long-Term Training Initiatives

Medical device sales is an industry in which technology can have a short half-life. This means that sales skills and technical expertise can go stale faster than other businesses. While all sales disciplines benefit from ongoing training, this holds especially true for medical device sales training. Medical best practices evolve, technology changes, and the laws and regulations evolve right with them. This makes medical sales training a long-term commitment.

  1. Respect For the Client’s Time

Health care is a busy industry and professionals are often running short on time. Sales reps must make the most of every phone call and presentation, more so than for other fields. While teaching preparation is always important, medical device sales reps must take extra steps to avoid time wasters such as failing to avoid institutional policy.

Medical device sales is a highly specialized discipline, so the training be tailored. Sales reps in this industry must undergo more extensive and technical training than others. This training should be mobile and broken into easy to digest “bites.” It should also address unique product regulations and the importance of documentation. Unlike some other sales disciplines, it should avoid the hard sell and requires frequent refreshers and tune-ups. Medical device sales training is a continuous and long-term effort that requires the help of a professional.

18 Proven Sales Tactics That Work in Any Industry

admin

0

Developing a strong sales program is the most critical aspect of any business. Without effective sales strategies, companies will not be able to compete and grow. Sales professionals must learn how to implement proven sales tactics that work. These sorts of sales tactics do more than just help them to close individual sales; they help to generate additional prospects for future sales.

As a sales team manager, one of your responsibilities is to provide your team with effective sales training and sales strategies that will increase your company’s profits. Effective sales processes are not just about working hard and putting in long hours. In fact, many sales teams work long and hard without experiencing results.

sales professional at work

Effective sales strategies involve employing the best strategies in the right situations. Here are 18 sales tactics that can work for sales teams in every industry.

  1. Be persistent with leads and develop the habit of following up with each customer.

    According to the latest sales research, 80 percent of sales transactions require 5 interactions after the first contact with a customer. Many salespeople are primarily concerned with immediate sales. If they do not get the sale at the first meeting, they silently give up and continue their hunt for the next immediate sale. However, savvy sales professionals understand that they must nurture viable leads until an action is taken. These ‘rock star’ sales professionals send emails, direct mail, make phone calls or send brochures to customers at designated intervals. By taking this action, your customers will think of you when it is time to make their next purchases.

  2. Solve your customers’ problems.

    Successful businesses thrive in competitive industries because they provide solutions to meet their customers’ needs. There are many sales professionals who do not fully understand their roles in the transaction. Consider this fact. As many as 70 percent of your leads are reaching out to you to solve their problems. When customers contact your sales team, your sales professionals must be able to demonstrate to them how they can quickly and easily solve their problems.

  3. Develop the ability to actively listen to customers.

    Customers have access to pages of information on the internet. In many instances, they may be as knowledgeable as your sales team. When sales professionals interact with knowledgeable customers, they might be tempted to talk constantly to show them that they are qualified. It is important to remind your salespeople that they should never get into a knowledge power struggle with customers. Sales professionals should always listen more than they talk. Simply listening to customers’ answers can be one of the most effective sales tactics in your team’s arsenal. They should ask questions that probe into their clients’ thought processes and carefully consider the responses. The goal is to make customers feel as if they are respected throughout the sales process.

  4. Use polite terms when you discuss the competition.

    Your sales team should always strive to present themselves in a positive light and use professional language. There is nothing that screams unprofessional like using derogatory terms to discuss other people or companies. Although customers may participate in the negative conversation, bad mouthing any person or company is never a good sales tactic. If a competitor does not have a good reputation, the members of your sales team should remain neutral.

  5. Earn your referrals before you ask for them.

    Sales professionals know that referrals are the proverbial ‘holy grail’ of marketing. In fact, 91 percent of customers will provide a referral contact to a salesperson that they like. Before you think about asking your customers for referrals, you should focus on providing them with a quality customer service experience. During the transaction, your goal is to develop positive relationships with your customers. After you have determined that they are happy with your services, it is a good idea to pursue the referrals. When it comes to soliciting referrals, timing is important.

  6. Ask for referrals from your customers.

    You might not believe it, but only 11 percent of sales professionals ask clients for referrals. According to this data, the majority of salespeople are leaving money on the table. Most customers are generous, and they would happily share your good customer service with friends, family members and colleagues, but you have to ask. If your sales team waits for their customers to initiate a conversation about referrals, it might never happen. Teach your sales team how to integrate referral conversations into the sales process at the appropriate time.

  7. Adhere to strict deadlines with your customers.

    Sales professionals must create a sense of urgency with customers, or the deals will take much longer than necessary. Changing deadlines according to the whims of each customer makes sales professionals lose credibility. The old adage, where there is a will there is a way, applies here. If customers want to meet the obligations of a transaction by the deadline, they will definitely find a way to make it happen.

  8. Develop relationships with your customers.

    Without customer relationships, it can seem as if you are always in the vicious cycle of trying to ‘drum up’ new business. Your past customers can be an excellent source of new transactions for years to come. When your initial transaction is completed, you do not have to end the relationship at that point. Find creative ways to keep in contact with your customers even after you close the deal.

  9. Identify your customers’ needs and meet them.

    Sales professionals should never lose sight that the only purpose of the sales transaction is to help customers. Since transactions are closely associated with money, it is easy to lose sight of this fact. Create a list of questions that you can use to pinpoint exactly what the customer needs from the transaction. These questions will enable you to save time with customers and get to the heart of the matter. Once customers believe that you understand their predicament, they will work with you to meet their needs.

  10. Be able to distinguish a lead from a customer and act accordingly.

    Brace yourself for this disheartening fact. According to a report by Gleanster Research, only 25 percent of all leads are legitimate and ready to complete a transaction. Leads are potential transactions, and you cannot bank your future on potential. You should categorize your leads and create campaigns to interact with each type. For example, warm leads should have a different marketing strategy than cold calls. Time is a limited resource. It is best to use it wisely.

  11. Solicit targeted leads.

    A difficult lesson for many sales professionals to learn is that every person with a pulse will not be a customer. Since this is the case, sales professionals must create a strategic plan to attract customers that fit their target markets. One way to do this is to make good use of technology to find leads that could use your services. For example, credit professionals who are targeting people who are recovering from bankruptcy can use the public record to find people who fit this profile. Once you have found your potential customers, create a customized sales pitch that will appeal to each demographic.

  12. Learn to uncover each customer’s pain points.

    Television advertisements are known for pushing the viewer’s hot buttons in order to get them to take action. Fear of loss is the most common pain points that advertisers address. The primary mission of every sale professional, as emphasized in our negotiation training courses, is to find a customer’s pain points and use them to their advantage. Ron Shapiro said it best when he stated, “In order to get what you want, help them get what they want.” Sales professionals can start the search for pain points by asking closed-ended questions that only require a ‘yes’ or ‘no’ answer. As the customer begins to feel comfortable, the salesperson should ask open-ended questions that will prompt customers to reveal additional information. Once the vital information is discovered, salespeople can use it to help their customers take action.

  13. Master the art of storytelling.

    When sales professionals meet with customers, they are usually armed with all sorts of facts and data. Although data may seem important, studies suggest that only 5 percent of people remember statistics after a presentation. However, an impressive 63 percent of people remember stories after a presentation. Sales professionals need to arm themselves with stories about relevant experiences of people who have received favorable results after using their products and services.

  14. Stand by your product or service and offer some type of guarantee.

    If your customers are willing to part with their cash, your company should at least be willing to offer a guarantee on the product or service. The guarantee can be a refund or replacement. If you are afraid of most of your customers taking you up on a money back guarantee policy, you should not be. Less than 10 percent of customers return items each year. A product or service guarantee provides your customers with peace of mind that lets them know that they are protected in the event that something goes awry.

  15. Find prospects who want the things you have to sell.

    The best way to navigate through water is to go with the current instead of swimming against it. In sales, going with the current means that if you are selling chicken, your leads are people who like chicken. If your prospects are vegan, then it will be nearly impossible to sell your chicken products to them. If you want to be certain that your clients need the items you are selling, you should pre-qualify them before you actively market to them.

  16. Develop compelling goals and an actionable plan.

    Successful people know where they want to go, and they develop an action plan to help them propel toward their destination. Goal-setting and planning are critical to any sales team’s success. According to a study conducted by Inc. Magazine, sales teams that set goals realized a 28 percent increase in sales. Teaching goal-setting strategies should be a mandatory part of every organization’s corporate sales training manual.

  17. Show customers proof that your product or service actually works.

    When you look at infomercials for weight loss products, they often show ‘before and after’ pictures of previous users of the products. They understand that new customers are motivated by social proof. Sales professionals should keep customer testimonials in a binder or in their laptops to share with customers. When customers are able to view the visible proof, they will be more likely to invest in your product or service.

  18. Maintain a positive mindset.

    This may seem like a no-brainer, but you might be surprised by the number of sales professionals who develop a jaded outlook because of sales slumps. Sales professionals must make every effort to remain positive in good and tough times. Developing a positive attitude has many benefits. Customers can tell when you are not in a good mood, and it will affect the transaction. A positive outlook helps sales professionals look for solutions to pending problems. When your sales professionals are positive, they will be able to handle stressful situations.

The above list isn’t just a collection of interesting tips—these are proven sales strategies that work. In this competitive business environment, sales professionals need to learn all the tricks of the trade in order to close a deal. By using these sales tactics that work, your sales team can learn to thrive in any economic climate.

What Science Can Teach You About Sales

admin

0

Selling has traditionally been an area that is conducted based on the instincts of the best salespeople. Not surprisingly, in an era of big data and the ability to analyze techniques on a massive scale, we can learn a lot about what makes those instincts right or wrong. Science can provide some important insights on what makes sales.

Offering Multiple Options

Research has shown that offering a single product for sale leads to about a 10% sales rate. However, offering two products to choose from leads to a 66% sales rate of identical items. The psychology of choosing whether to buy one item assigns a higher level of risk to the purchase. However, when two options are presented, the psychology shifts from asking “Should I buy?” to “Which one should I buy?” Take advantage of this fact to increase sales, but don’t go crazy with it! Too many options to choose from leads to decision paralysis that could kill the sale.

Mirroring Body Language

Regardless of that you are selling, your actual product is trust. Trust in the product, but more important, trust in the person selling the product. Mirroring a customer’s body language creates a subconscious rapport that inspires a feeling of trust that goes beyond the customer’s belief in the product you are selling.

A study in 2009 showed those who mirror their partner’s speech and posture were able to reach agreement 67% of the time, while those who did not only succeeded in reaching an agreement 12.5% of the time. Use this to your advantage by subtly mirroring your customer’s gestures and expressions. Again, be careful that you don’t cross the line to mimicry or come off as insincere. The subtle use of mirroring is what builds a sense of trust.

Relentlessly Improve

Stanford University conducted a study that showed those who have a mindset that they can improve their skills through hard work are more likely to be successful. The top performers have a commitment to relentlessly improve their skills, continuing even after they were at the top of their game. Embrace a way of thinking that sees failure as merely feedback guiding you to a better way of approaching a problem and commit to continuously improving your skills to take your success to the next level.

You may not have been born with the gut instincts of a top performer, but with work and insights from science, you can achieve the results of a top salesperson.

Business Lessons From Elon Musk

admin

0

Elon Musk has radically disrupted three major industries. Just a few years ago, his plan for SpaceX to land and reuse rockets was deemed impossible by most experts. Tesla’s mission to start a new American car company focused solely on electric vehicles was considered laughable as well. Musk’s plans to dramatically transform the electric storage industry with his Gigafactory was derided as a dangerously risky scheme. Yet despite his vocal critics, Musk is making waves and effecting change.

The principles outlined below that drive Musk’s success can drive yours as well.

Dare to Attempt a Unique Solution

In every business Elon Musk has been involved with, he has brought a vision of a new way of doing things that transformed the industry. It takes courage to do more than talk about thinking outside the box. It is a lot easier to present a slightly different spin on a tried-and-true sales pitch than to dare to try something unique. Great success often comes from those willing to put in the effort demanded to make such ideas succeed.

Align Your Goals with a Higher Purpose

Elon Musk works more hours in a week than many people work in a month. Tesla and Musk’s home power packs factory are driven by his conviction that we must take drastic action to stop pollution. SpaceX was founded on the belief that we must have a sustained presence on Mars to avoid potential disaster on earth. If meeting your sales goals is just a matter of keeping the manager happy or getting a bigger paycheck, those motivations will rarely push anyone to put in the effort needed to be truly successful. When you find the higher purpose in your life and see your sales goals as a way of achieving that purpose, you will find yourself working harder and succeeding more.

Embrace Your Failures

SpaceX’s first three rocket launches ended in disaster, and Tesla almost failed as setbacks mounted. Yet Elon Musk did not just move on from failure. Rather, he openly embraced it and owned up to it. Owning up to failure is a difficult and humbling process. We often experience the most growth because of what we learn from failure. Embrace your failures and make them a part of your success in the future.

While few people have the drive and ingenuity to succeed to the extent Elon Musk has, by drawing from his approach, anyone can enjoy greater success, meet sales goals, and find new ways to expand their business.

Facing Employee Retention Challenges in 2018

admin

0

Employee retentionThe U.S. unemployment rate is low, and companies are cranking up recruiting efforts. Organizations will face a challenge in the year ahead to keep current employees from being lured away by companies offering attractive benefits and innovative perks. Businesses can attract and keep employees by improving digital efficiency, providing relevant feedback and matching people with their passions for improved job satisfaction.

Intentionally Endorse Culture

When employees believe in what their organization stands for, they are more loyal and engaged. Make creating a positive culture top priority when it comes to employee retention. Define the values most important to your brand and seek ways to communicate and practice those ideals throughout your organization.

Analyze and tweak every step of onboarding to highlight those values in company policies and practices. Make sure training gives specific steps for how to incorporate them in workplace interactions, not just with outside clients.

Develop Leadership

Supervisors often obtain their position because they were effective as lower-level employees. While they might have been the strongest member of their team, they don’t necessarily have the skills to be effective management.

One of the biggest reasons employees leave their job is because of conflict with a supervisor. Offer leadership training to provide the communication skills necessary to effective relationships with employees.

Prioritize Growth

Some employees change jobs because they see another company as an opportunity to get ahead. If your staff feels stuck in their current positions, they are likely to experience frustration and defeat. Instead of losing your talent to the competition, keep them when you do the following:

  • Offer performance-based bonuses or other perks to top performers.
  • Provide training and staff development that gives employees skills they need to be promoted.
  • Let staff members know the career opportunities available and the ways your company can help them reach their goals.
  • Allow employees to cross-train so they learn a wide range of skills.
Make Your Offer Better

Money isn’t everything, but employees are lured away when they can make more with your competitor. Make your compensation package as attractive as possible. Salaries and bonuses are a major part of what attracts talent, but other factors can be just as important. Health insurance, flexible scheduling, vacation time and retirement packages also play into an employee’s decision to stay with your organization or go somewhere else.

Know what the competition offers so your staff isn’t lured away by a few dollars. When Glassdoor analyzed job transitions, they found base pay that is 10 percent higher makes it 1.5 percent less likely employees will leave.

Invest in retaining your current workforce by creating a positive place in which they thrive. The productive work environment that results will improve your bottom line and attract top talent to add to your team.

Why Sales Training Must Be a Continuous Process

admin

0

No one likes to lose money. Organizations invest in training to make their teams more effective, but even the very best sales training can be useless if it only takes place once. Successful salespeople soak up a large amount of information at one-time events but oftentimes can only implement a small amount of it right away. Over time, knowledge fades, and learning slips away. Learn how regular, targeted training creates an increasingly effective team and gets results.

Update Knowledge

For many sales professionals, the products and services they sell are continually changing. If your organization invests a considerable amount of resources into product development or service refinement, you want to make sure your staff is armed with knowledge that is up to date. Training that is only sporadic leaves sales professionals in the dark.

Use training to offer updated product information and to provide tips for letting customers know of improved value or functionality. Staff who have the most current information best represent your brand.

Outperform Competition

Your organization’s products aren’t the only ones that change. Your competitor is constantly innovating as well. Your staff doesn’t just need to know the strengths of what your organization offers, but what else is available to potential clients.

Use regular training to inform sales professionals about how your product compares to that of the competition. Be transparent about strengths and weaknesses so sales staff can competently answer objections.

Understand Buyers

Most organizations gather data on their clients’ needs, goals, and wants. Regular training provides some of those insights to sales professionals. Team leaders that spend less time in direct contact with clients stay connected, and reps receive the information they need to communicate effectively. When they understand the buyer, they are better able to respond with empathy and employ active listening skills.

Measure Results

Infrequent training might cause a short spike in productivity that quickly wanes. It’s hard to tell if that spike came from the knowledge employees learned during the training or just from the brief surge of excitement that often follows intense, focused staff development.

Regular training provides an opportunity to measure the correlation between sales training and increased revenue. Organizations can choose objectives that are in line with their goals, then track performance after each session to see which specific sales strategies led to greater success. As they hire new employees, they quickly become integrated into the culture of learning to provide consistent results for all teams.

Regular sales training puts cutting-edge techniques at your sales staff’s fingertips. Make it a continual process for a team who is always improving.

Understanding Potential Barriers to Professional Development

admin

0

Developing your workforce results in improved competence, production, and work satisfaction. It produces more well-rounded, experienced employees. However, some employees may be reluctant to take part in the training. Many widespread beliefs exist about training and development, which distorts your employees’ views and could lead to bad decisions. As the change agents in your company, your leaders need to understand these misconceptions, what truths they are founded on, and how best to educate your workforce and motivate them to take ownership of their training. Here are some of the most common training myths.

Employees Want to Separate Work from Personal Lives

Employers worry if their workers don’t have a strong work-life balance, stress and pressure will lead to burnout. However, instead of expecting to keep the two aspects of their life separate and distinct, people increasingly expect them to blend. Mobile devices and technology advances allow employees to stay connected to work when they’re at home and interact with family members when they’re at work. Instead of balancing, they juggle.

Research by IBM’s Kenexa shows workers are energized by tight deadlines and hard-to-reach goals. Stress increases, but so does engagement. The greater the challenge, the greater the personal satisfaction. Workers are willing to access training at work and during personal time, because it helps them meet their goals.

Employees Will Learn and Leave

Often employers feel if they invest in high-quality, engaging training, their high-potential employees will use that knowledge to negotiate a higher salary with a competitor. Employees are less likely to do so when they can put what they learned into practice. Create an environment where learning is prioritized then funneled into innovation.

Online Courses Are Easier Than Live Training

A common misconception about online learning is that employees can just click through without paying much attention. Employers worry they’ll pay for training that doesn’t result in employees learning critical skills. Online learning environments encourage engagement with sophisticated learning tools. They enable teams to collaborate in real time to assimilate knowledge and immediately put it into practice. Employers can access data on where employees struggled and what modules resulted in the most engagement to plan future training.

Training Participation Will Cost Sales

Businesses fear taking their corporate sales teams out of the field will result in losses, but training equips teams for even greater success. Research shows every dollar invested in training results in improved ongoing revenue. Even the most experienced salespeople can refine skills to stay ahead of the competition.

 

Transform Your Upselling with These Persuasion Tips

admin

0

Upselling is popular in many industries – like a waiter encouraging a patron to have one more drink or an extra appetizer – it can persuade a customer to spend more, driving up sales. Upgrades and add-ons form a positive upsell strategy that build on a customer’s desire to have something better. However, this strategy can backfire if used at the wrong time or in the wrong way. Help your salesforce transform its upsell strategy with these industry tips.

Deliver More Value

Upsells often make a customer’s life easier. Your job is to help them see it. Sometimes products complement each other, so frame offers with the idea that the combination of items is worth even more than their individual value. For example, a customer who buys a camera gets more use out of it if he or she also buys a tripod, additional lenses, and a bigger memory card. When purchasing or developing products, plan for upselling by making choices that enhance the value of your current product or service.

Highlight Convenience

Instacart delivers groceries from local retailers, and TaskRabbit does things like yard work and furniture assembly because people just don’t have time to do it themselves – they’re willing to pay for convenience. Subscription services flourish for everything from meal preparation to underwear. Upsell additional products that make life more convenient.

Offer Incentives

Entice customers to spend a little more for a lot more value. While some stores offer free shipping across the board, most only give it to customers who order above a set dollar amount. Customers keep adding to their cart to gain the incentive.

Bundle Items to Increase Perceived Value

When customers add an item to their cart, major online retailers often show them items that are frequently bought with it, along with the price for the bundle. Cell phone companies package a phone, a case, a charger, and add-on items like virtual reality goggles; customers who would not normally purchase each item separately are attracted to the bundle. People often feel several items sold together are more valuable than they would be sold separately.

Use Scarcity

If there’s a limited quantity of the add-on you’re promoting, let customers know the available quantity. Boost sales with time-sensitive offers, low stock notifications, and last chance emails. If you provide a service, you can still use scarcity by advertising the limited number of customers to whom you are offering your services.

Shapiro Negotiations Institute implements training around your sales processes to maximize your team’s effectiveness. Contact us to learn more about sales optimization.

 

Keep a Salesforce Fresh with These New Trends in Sales Training

admin

0

To stay ahead in the industry, you need a strong salesforce. To ensure you have this, you need a sales training program that will enable your workforce to adapt to the ever-changing markets. In the last decade, we witnessed a revolution in training, with e-learning and virtual reality providing the kind of force multipliers that transform workforce development with an eye on the future. Read on to learn how to take advantage of what the latest workforce training offers your company.

Sales Manager Enablement

A ship’s captain doesn’t just need a handful of willing sailors. He or she needs a ship, an ocean, a destination, cargo and working knowledge that adapts to any challenge to keep the ship on course. A sales manager captains the sales team, interacting with them every day to motivate, counsel and train. In many companies, they receive minimal training when they reach their position, but after that they’re on their own.

Manager enablement provides them with tools, resources and knowledge to be more successful. They develop existing skills and add new ones, like how to use analytics, successful hiring and presentation techniques, and more. Manager enablement allows them to accomplish performance KPIs like revenue plan attainment and win rates for ever-improving results.

Training Utilizes Augmented and Virtual Reality

As new equipment develops, companies are using virtual reality (VR) to expose new employees to real-world situations. Wal-Mart partnered with startup STRIVR to offer virtual reality training at 31 of its training academies, and expects to use it in all training facilities by the end of the year.

Oil companies have been using VR to train for oil rig positions, and hospitals use it to let physicians practice complex procedures. Job seekers use VR to bridge experience gaps and develop more marketable skills, and employers provide cost-effective training that keeps employees engaged for improved retention.

Companies Prioritize Teamwork

Industries across the board recognize teamwork makes them more competitive. More than 90% of companies place organizational design at the top of their priority list, restructuring to create high-performing teams. Teamwork training programs like workshops, seminars, and mentoring can turn individuals into an efficient unit with high levels of productivity.

Modern Learners Expect Modern Learning Experiences

With millennials making up over a third of the workforce, employers are embracing training methods they’re most comfortable with. High-quality, customized e-learning attracts millennial workers and keeps them productive and fulfilled.

Shapiro Negotiations Institute offers training, consulting, speakers, and e-learning. Contact us to find out how we can provide customized training solutions for your business.