Perfecting the Pitch

How to Succeed in Business and in Life by Finding Words That Work

A New York Times bestselling author reveals how to find the right words for every situation

Whether you are fundraising, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. InPerfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro presents his system of scripting, outlined efficiently as the Three D’s: Draft, Devil’s Advocate, Deliver.

Using real-life examples, Shapiro walks readers step-by-step through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace across a broad range of situations. He also provides an excellent menu of stories and model scripts for communication challenges affecting business, family, friends and consumers.

Reaching out to readers of Difficult Conversations and Getting to Yes, Perfecting Your Pitch introduces a simple but powerful system we can all use for great results.

“Perfecting Your Pitch is filled with powerful insights about effective communication for leaders, parents, friends, spouses, managers, and consumers. Ron Shapiro, a world-renowned negotiation expert, sports agent, and lawyer, shares rich examples and practical wisdom accumulated through decades of experience. The book takes readers behind the scenes of major sports deals, business negotiations, and family challenges, revealing how Shapiro has achieved extraordinary success and helped others follow in his footsteps—all while maintaining impeccable integrity.”

– Adam Grant, Wharton professor and bestselling author of Give and Take

Also available