The Power of Nice©

How to Negotiate So Everyone Wins - Especially You!

Nice Guys Finish First.

In this revised and updated version of the renown classic, a true master shares his secrets and strategies for successful negotiation. Ron Shapiro is a negotiation expert, New York Times bestselling author, attorney, business leader and educator, and in what is almost a contradiction in terms, one of today’s most respected sports agents.

Whether you are negotiating with a customer, setting a curfew with a teenager, or getting the last seat on an over-sold airplane, this invaluable guide will help you embrace a systematic process to Negotiation known simply as “The Power of Nice.” You maximize your return, but you still give the other side a satisfactory result- you end up with an enhanced relationship. Through a combination of anecdotes, exercises, and time-tested approaches, you will learn to cultivate lasting relationships and immediately turn yourself into a better negotiator.

The Power of Nice: How to Negotiate So Everyone Wins by Ronald M. Shapiro

“This book is the bible for negotiating deals in any business field. It is written proof of how Ron Shapiro reshaped the industry with his approach and then parlayed it into decades of orchestrating powerful deals. Being a good person who respects others is the ultimate trump card if you want to be successful in negotiations, and no one captures how to do that better than Ron.”

– Kevin Plank, Founder and CEO, Under Armour

“I was amazed to find myself so immersed in a professional sales book. The book is an easy and enjoyable read. The Power of Nice provided insights that have enriched both my personal and professional lives…I find myself mentally referencing it each day. Life is a negotiation, and The Power of Nice has taught me to look for the win-win in every situation.”

– Cheri Phyfer, President & General Manager, Diversified Brands, The Sherwin-Williams Company

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