Andres Lares
CEO and Managing Partner
Andres Lares
CEO and Managing Partner
Professional Background
Andres Lares has been leading Shapiro Negotiations Institute (SNI) as its Chief Executive Officer (CEO) and Managing Partner since 2017, overseeing its strategic direction and operations. Recognized worldwide for his expertise in and contributions to negotiation and influencing, he is regarded as a foremost authority in these fields.
Andres also serves as SNI’s lead executive consultant and advisor, empowering organizations globally by crafting negotiation, influencing, and sales strategies that drive positive business outcomes. Particularly notable is his involvement in negotiations within all four major North American sports leagues – NFL, NBA, MLB, and NHL. With expertise spanning multiple disciplines and languages, he significantly enhances SNI’s ability to make an impact across various industries and cultural settings.
Before assuming his current role, Andres served as SNI’s Chief Innovation Officer. Prior to that, he worked at the Philadelphia Eagles and Creative Artists Agency (formerly France Allpro Athlete Management), as well as serving as a consultant at several firms across North America.
Experience and Expertise
Andres is regularly featured in media such as Forbes, Harvard Business Review, Money, Entrepreneur, Yahoo, NBC, CNBC, Kiplinger, Sports Business Journal, among others.
He teaches a highly rated and sought after course annually on Negotiation at Johns Hopkins University.
Andres has co-authored “Persuade: The 4-Step Process to Influence People and Decisions,” which was published by Wiley in 2021 and instantly became the #1 new release in Amazon’s Education category as well as a best-seller in Porchlight’s business book list.
Andres is an innovator. He has led the development of SNI’s award-winning interactive online negotiation training, mobile applications, and virtual reality (VR) applications. He has multiple patents pending.
His expertise in deal coaching and live negotiations across various capacities has earned both him and SNI the trust of clients from a wide range of industries. These industries include Sports (San Antonio Spurs, Cleveland Indians, Cleveland Browns, and Brooklyn Nets), Advisory (PWC, Grant Thornton), Media (ESPN, Roku, Hearst), Banking (M&T Bank), Aerospace (Boeing, Collins Aerospace, Pratt & Whitney), Insurance (Great American Insurance), Pharmaceutical (Novo Nordisk, Roche), Banking (M&, TD Bank), Technology (Stripe, Block, Activision) and Real Estate (Lennar), to name a few.
Andres is a sought-after speaker, focusing on topics of negotiation and influencing. He has keynoted or lectured at Ohio University, University of Baltimore, University of Maryland, Queen’s University, University of Iowa, Johns Hopkins University, FBI Academy, and the National Sports Forum.
Education and Personal
Andres earned an Economics degree from Queens University in Canada, as well as a Master of Business Administration and a Master of Sports Administration from Ohio University. He was honored as the #1 student in both master’s programs.
Andres was born in Venezuela, grew up in Canada, and now lives in Baltimore, Maryland, with his wife and two kids. He has traveled extensively to over forty-five countries.
Looking for more on Andres?
- LinkedIn Profile
- Recently featured: TrainingIndustry.com, Harvard Business Review, SellingPower, Money, Forbes, Entrepreneur, Yahoo, NBC, CNBC, Kiplinger, Sports Business Journal, and UpJourney.
