Aby Varma

Aby Varma serves as Chief Marketing Officer (CMO) and Co-Head of the AI Council at Shapiro Negotiations Institute. As CMO, he oversees marketing strategies and manages the growth of the SNI brand, playing a key role in the company’s mission to empower sales and procurement teams with strategic negotiation and influence skills for tangible business outcomes. In his role as Co-Head of the AI Council, he leads strategic AI initiatives across the organization, helping drive innovation and operational effectiveness. Aby is also the founder of Spark Novus, advising business leaders across industries on applying AI to increase efficiency, unlock innovation, and deliver measurable impact.

As a keynote speaker, Aby shares practical insights on AI adoption and its implications for the future of work, strategy, and leadership—speaking regularly at industry conferences, executive briefings, and corporate events. In addition to speaking, he hosts a podcast and leads a professional AI community focused on real-world applications of AI.

Outside of his core work, Aby contributes to the Forbes Communications Council, where he writes on AI, strategy, and business transformation. Passionate about giving back, he also serves as Head of Marketing for TEDxAtlanta, supporting ideas that inspire change.