Jeff Cochran


Jeff Cochran



Jeff has coached negotiation teams within organizations and has delivered high impact presentations from forty-five minutes to three days in length.  His audience size has ranged from five executives around a boardroom table to one thousand people in an auditorium.  In addition to his role as an educator and an entertainer, Jeff has also played a significant role in selling and designing negotiation training programs for SNI.

Jeff has delivered customized programs for clients across many diverse sectors: Financial Services (Barclays, PricewaterhouseCoopers, J.P.Morgan Chase); Government (Defense Acquisition University, Department of Treasury); Pharmaceutical (Novo Nordisk, Sanofi-aventis, Bristol Myers Squibb); Insurance (GeneralReinsurance, Nationwide); Telecommunications (Verizon, Comcast); Medical Devices (Toshiba Medical Systems, Siemens Medical); Sports (Chicago Bears, Baltimore Ravens, Madison Square Garden); Media (ESPN, Hearst Corporation) and a host of others.  Jeff also works closely with the Anthony Robbins Platinum Partnership, an exclusive membership-only group personally coached by Tony Robbins.

Professional Background

Before joining SNI in 2000, Jeff was an Account Manager for Tessco Technologies, the nation’s largest communications infrastructure supplier.  He managed a portfolio of over 250 accounts including Mitsubishi Electronics.  In his role as corporate sales trainer, Jeff was responsible for educating new sales professionals and handled new hire training for Tessco, a company that had grown to $196 million in annual sales at the time of his leaving.   Jeff’s first career was working in Nepal for three years as a U.S. Peace Corps Volunteer.  Assigned to the Nepal Bank Ltd., he used his status as an outside foreign advisor to successfully implement a micro-lending project targeting poor farmers and small business entrepreneurs to help them form borrowing co-ops.

International Experience

Jeff has lived and worked extensively in Asia and has delivered programs on six continents and in multiple countries including Canada, Argentina, Colombia, Brazil, England, France, Germany, Spain, Hungary, Netherlands, South Africa, Malaysia, UAE, Thailand, China, Japan, Fiji, Philippines, and Australia.

Education and Community Involvement

Jeff is a member of the Mensa International Society and holds a B.Sc. in Agricultural Economics from Cornell University.  Jeff lives with his wife and his two children in Fallston, Maryland.

Looking for more on Jeff?

“Jeff Cochran defies industry cliches in a sharply refreshing and instructive way. He has successfully negotiated around the world from small farmers in mud huts to contracts of superstar athletes. He is one of the best, and funniest, speakers on negotiation which is why I bring him back year after year to speak at my events.”
– Tony Robbins

Watch Jeff in Action

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