Jeff Cochran
Partner
Jeff Cochran
Partner
Partner
Professional Background
As a partner of the firm, Jeff has led high-impact negotiation and influence sessions—ranging from forty-five minutes to multi-day engagements—while also coaching and training professionals across a variety of industries. His audience size has ranged from five executives around a boardroom table to one thousand people in an auditorium. In addition to his role as an educator and an entertainer, Jeff has also played a significant role in designing negotiation training programs for SNI.
Jeff has delivered customized programs for clients across many functions and sectors, including: Financial Services (Barclays, PricewaterhouseCoopers, J.P.Morgan Chase); Government (Defense Acquisition University, Department of Treasury); Pharmaceutical (Novo Nordisk, Sanofi-aventis, Bristol Myers Squibb); Insurance (GeneralReinsurance, Nationwide); Telecommunications (Verizon, Comcast); Medical Devices (Toshiba Medical Systems, Siemens Medical); Sports (Chicago Bears, Baltimore Ravens, Madison Square Garden); Media (ESPN, Hearst Corporation); Aerospace/Manufacturing (Boeing, Collins Aerospace, Pratt & Whitney), and a host of others. Jeff also works closely with the Anthony Robbins Platinum Partnership, an exclusive membership-only group personally coached by Tony Robbins.
Thanks to Jeff’s global experience, he is often asked to speak on international and cross-cultural negotiations. Equally, having served as both a sales manager and sales trainer—and having trained hundreds of procurement professionals—he offers a unique 360-degree perspective on procurement and sales.
Before joining SNI in 2000, Jeff was an Account Manager for Tessco Technologies, the nation’s largest communications infrastructure supplier. He managed a portfolio of over 250 accounts including Mitsubishi Electronics. In his role as corporate sales trainer, Jeff was responsible for educating new sales professionals and handled new hire training for Tessco, a company that had grown to $196 million in annual sales at the time of his leaving.
Jeff’s first career was working in Nepal for three years as a U.S. Peace Corps Volunteer. Assigned to the Nepal Bank Ltd., he used his status as an outside foreign advisor to successfully implement a micro-lending project targeting poor farmers and small business entrepreneurs to help them form borrowing co-ops.
International Experience
Jeff has lived and worked extensively in Asia and has delivered programs on six continents and in multiple countries including Canada, Argentina, Colombia, Brazil, England, France, Germany, Spain, Hungary, Netherlands, South Africa, Malaysia, UAE, Thailand, China, Japan, Fiji, Philippines, and Australia.
Education and Community Involvement
Jeff is a member of the Mensa International Society and holds a B.Sc. in Agricultural Economics from Cornell University. Jeff lives with his wife and his two children in Fallston, Maryland.
Looking for more on Jeff?
- LinkedIn Profile
- Speaker at recent conferences: Sales 3.0, Avicon, TrainingIndustry, and Baltimore’s World Trade Center Institute
- Recent published articles: Strategic Account Managers Association and SellingPower
