The Negotiator's Playbook
Training That'll Have You Winning in Sports & Entertainment
Maximize your team’s value. Learn negotiation tactics that secure the best outcomes for every sports and entertainment deal.
Trusted by the Sports & Entertainment Industry
The sports and entertainment industry faces a whirlwind of challenges that can't be ignored. Imagine trying to keep fans engaged while juggling over 30 different state publicity laws, battling deepfakes, and adapting to new bills like the "NO FAKES Act.". Industry disruption is real, too, with traditional media rights being overtaken by streaming platforms, forcing organizations to rethink their revenue models. Globally, the challenge is to grow while keeping local fans loyal, which requires innovative, inclusive strategies. And let's not forget the need to attract and retain top talent creatively in a highly-competitive market. The clock is ticking, and adapting quickly to these challenges is the only way to stay ahead.
Negotiation Training Delivers Value
Whether it’s securing a major sponsorship deal, negotiating talent contracts, or managing media rights, the ability to negotiate effectively is as important as talent on the field or stage. Here’s how negotiation training can transform teams in Sports & Entertainment:
- Seal Better Deals: Imagine securing that dream sponsorship or partnership with terms that feel like a total win. That’s what top-notch negotiation skills can do—they turn tough talks into big victories.
- Team Vibes Get a Boost: Good negotiation goes beyond just getting what you want; it’s about connecting and understanding each other better. This can make your team stronger and more united, especially when the pressure’s on.
- Walk in With Confidence: There’s something about knowing you’ve got the negotiation chops that boosts your confidence. Whether it’s a budget meeting or a contract renewal, you’ll walk in feeling ready to take on the world.
- Keep the Peace: Let’s face it, tensions can run high in showbiz and sports. Being a pro at negotiating can help smooth things over before they get too hot to handle, keeping your projects moving and everyone cool.
- Stay Sharp in a Shifting Game: When the industry changes overnight, a team that can negotiate well is a team that adapts quickly. It’s about making the right moves at the right time.
Negotiation Training for Sports & Entertainment Professionals
The following Sports & Entertainment teams could particularly benefit the most from negotiation training:
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Sports Agents and Managers
Talent Acquisition Teams
Sponsorship Coordinators
Event Management Teams
Public Relations Departments
Media Rights Negotiators
Athlete Endorsement Teams
Concert Promoters
Venue Operations Teams
Licensing Departments
Team Merchandising Units
Broadcasting Partnerships Teams
Ticket Sales and Pricing Strategists
Corporate Partnership Managers
Athlete Branding Specialists
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“I highly recommend SNI for negotiation training. SNI really focused on our needs and customized our training so that we got as much out of it as possible. The pre-work was instrumental in engaging our team and fostering learning. We’ve been able to take what we learned and apply it to our daily responsibilities.”
— Senior Manager, Contracts
Collins Aerospace
Shapiro Negotiations Institute: Your Premier Partner for Sports & Entertainment Negotiations Training
Imagine your team negotiating blockbuster contracts for top athletes, securing high-profile sponsorships or major media rights deals. With clients including the Baltimore Ravens, Comcast, Sony Pictures, and the Cleveland Guardians, Shapiro Negotiations Institute (SNI) specializes in turning sports and entertainment teams into negotiation powerhouses.
Here's how:
Industry-Specific Training
Our programs are customized to meet the unique needs of sports and entertainment, whether it’s negotiating athlete contracts or orchestrating massive media deals.
Interactive Workshops
Say goodbye to boring lectures. Our sessions are dynamic and engaging, filled with role-playing scenarios that mirror real-life challenges faced by teams in your industry.
Immediate Tactical Advantage
Leave our workshops with actionable strategies that your team can apply right away and improve your team’s negotiations performance from day one.
Experienced Trainers
Our trainers aren’t just negotiation experts; they understand the nuances of sports and entertainment, from the adrenaline of game day to the intricacies of film production.
Ongoing Support
Consider SNI an extension of your team. We’re here for the long term, helping you continuously improve and adapt these skills in a changing industry.
