INFLUENCING

Strategic Power: Systematically Influencing People and Their Decisions

This program is designed to help participants influence others and the decisions they make. In many cases, people try to get things done without understanding the other individuals involved in the process, their motivations and needs, and how they make decisions. Examples include: Pharmaceutical reps trying to convince a doctor to prescribe their product; Marketing reps attempting to persuade their Finance department to include a certain program in the budget; Financial advisors motivating clients to make a specific investment; and Government agencies jockeying to secure political support for an initiative. 

When attempting to influence others, people must understand the four basic components that affect their own credibility and ability to impact decisions. There is a cliché: “People like to work with people they know and trust.” The ultimate success in creating or rebuilding that type of business relationship rests in implementing a systematic framework to achieve one’s influencing objectives.

Participants first receive an Influencing Inventory tool to help them build more logical arguments based on circumstance and comfort level. Next, they must understand the positive and negative emotions that impact decisions and drive the other side’s interests. Finally, logical persuasion strategy is used to stimulate action and not just agreement. By utilizing this proven process, participants can effectively manage their time, talent, and tactical efforts with increased precision and success.

Please Contact Us for more information on this or any other SNI Program.