Drive Business Impact
Proven Negotiation and Influence Training for Life Sciences
Transform your Pharma, Biotech, and Medical Device teams into elite negotiators and influential leaders. Our targeted training empowers sales teams to grow market share, procurement teams to secure stronger partnerships, and market access teams to expand their reach—achieving better reimbursements, increased funding, improved data access, and effective stakeholder management.
Trusted by the Life Sciences Industry
The Life Sciences industry is rapidly evolving. Success now depends less on reach-and-frequency and more on access, value-driven engagement, and leveraging real patient data, technology, and point-of-care insights to influence decisions. With tighter budgets and increasingly sophisticated patients, stakeholders, and buyers, Life Sciences companies must optimize every interaction to build relationships and clearly communicate value—or risk falling behind in a fiercely competitive market.
Negotiation Training Delivers Value
Health may hang in the balance while deals sit on negotiating tables. Here’s how skilled negotiation in Life Sciences accelerates negotiation that impacts patient access to breakthrough treatments:
- Access & Market Impact: Secure favorable outcomes in payer discussions to expedite market access. Develop pricing strategies that ensure profitability while navigating complex commercial models.
- Partnership Power: Eliminate delays with CROs, research institutions, and strategic partners by structuring deals that align incentives, streamline collaboration, and safeguard critical business interests.
- Sales Performance: Pharma and medical device reps must excel at understanding customer needs, adapting to diverse situations, building strong relationships, communicating effectively, and demonstrating clear value—all essential to increasing market share in their territories.
- Defend Against Commoditization: Shift from price-based negotiations to value-driven discussions. Clearly differentiate your solutions to avoid commoditization and establish long-term, collaborative partnerships.
- Cross-Functional Success: Foster alignment across Clinical, Commercial, Market Access, and R&D teams. Enhance internal collaboration to present a unified front in external negotiations.
Negotiation and Influence Training for Life Sciences Professionals
Life Sciences teams who have benefited the most from SNI’s proprietary training:
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Clinical Trials Management Team
Pharmaceutical Sales Team
Regulatory Affairs Team
Research and Development Team
Medical Affairs Team
Market Access Team
Drug Pricing Team
Licensing and Partnerships Team
Supply Chain Team
Quality Assurance Team
Medical Device Sales Team
Intellectual Property Team
Biotech Funding Team
Patient Advocacy Team
Compliance and Ethics Team
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“Shapiro’s practical content, along with your outstanding facilitation expertise made the session a ‘hit’. Both directly with participants and through the surveys all aspects of the training received very positive feedback! The session was very enjoyable and fun – in fact the time went by very fast, always a good indicator of content and delivery! I participated in a conference call the day after the training and applied the P.A.I.D. model to the conversation. As a result the call was efficient and lead to a productive solution for both sides. This process works!”
— Strategic Customer Group Director,
Johnson & Johnson
Shapiro Negotiations Institute: Your Premier Partner for Life Sciences Negotiations and Influence Training
Negotiations in Life Sciences can be as complex as the science itself. At Shapiro Negotiations Institute (SNI), we tailor our training to help teams like yours tackle the specific challenges of Pharma, Biotech, and Medical Devices.
Here’s what sets our training apart:
Tailored to Your World
Our courses are designed around the real situations Life Sciences professionals face, from influencing gate keepers to access doctors or decision making committees to hammering out pharma licensing deals.
Hands-On Workshops
We ditch the dry lectures. Instead, our interactive workshops have your team role-play scenarios they actually deal with, making sure the skills stick.
Skills You Can Use Now
We focus on practical techniques that your team can start using immediately. They’ll walk out ready to tackle their next negotiation with confidence.
Trainers Who Get It
Our trainers aren’t just skilled negotiators; they have hands-on experience in the Life Sciences sector and share insights that are directly applicable.
Support Beyond the Session
We’re here for the long haul. After training, we offer support to help your team fully integrate these new techniques into their daily work.
