Improving Existing Sales Processes


The Situation

ADP TotalSource provides a full suite of employment services to companies ranging from 10 to 100 employees. As an outsource solution for companies’ H.R. functions, Employee Benefits, Payroll service, Workers’ Compensation, Federal and State Workplace Compliance Issues, new business generators are faced with a complex sales process. ADP TotalSource was experiencing explosive growth through new hires and acquisitions. Management’s goal was to increase the gross profit per sales representative, shorten the average time from new hire start to the implementation of a new client’s system, and drive set-up fees paid by new clients.

ADP TotalSource contracted SNI to deliver negotiations training that complemented their comprehensive in-house sales training “boot-camp.”

The SNI Solution

SNI examined the existing curriculum and uncovered ways to not only teach the standard negotiations training program but also, during the course of the two-day seminars, demonstrate how SNI’s negotiations tools could be implemented in the context of their existing sales process from initial contact through service agreement signatures. 

SNI was then asked to design a customized follow-up program that focused on probing techniques and methods to uncover the interests of the top decision makers.

The Impact

“I went out on a great call with one of my reps today. Before going in, we did some pre-call planning using the PAID model, and it really helped us put together our strategy. We also were able to negotiate our way through various issues effectively and with confidence. I think this was one of the best training’s we’ve had. Not to use a cliché, but this training was truly a WIN-WIN for your company and ours.”

–Sales Director, ADP TotalSource

 ”We negotiate deals all of the time, but having SNI as a partner throughout our preparation made an enormous difference. By forcing us to go through a process and tailor the focus of our pitch to our audience, we achieved an outcome beyond our expectations.”

–District Manager, ADP TotalSource

The Result

As a result of SNI’s negotiations training, gross profit per representative and implementation fees paid both increased while average days to start went down.

Interested In Our Services?

Scroll to Top