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May 29, 2014

Strategies for Leading Strong When Business Is Weak

Business

Jeff Cochran

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It is easy to lead during periods of prosperity, but what happens when you run into a rut? When you need to rebound from tough economic times, there are a number of strategies that will help you successfully lead your team through the storm. From taking risks and reassessing your goals to believing in both yourself and your team, these strategies will put you back on the course to success.

  • Take risks. Economic hardship will likely trigger a fear of failure. The worst thing you can do, however, is allow that fear to hold you back. Instead, take risks during difficult times. By doing so, you are trying absolutely everything to overcome the obstacles. As they say, the greater the risk, the greater the reward.
  • Believe in yourself. Another important strategy for getting through rough patches is to believe in yourself. As the leader of your business, it is vital that your employees believe in you, and they will only do so if you believe in yourself. While tough economic times might lead you to doubt yourself, remember that you should be a strong leader for your company.
  • Rally your team. The next step of rebounding when your business is weak is to rally your team. Your team is your most critical asset, and to succeed, you must prepare them to work through the bad times. Encourage your team by giving credit where credit is due – employees always appreciate being recognized.
  • Be flexible. It is especially important to stay flexible throughout financial challenges. Even if you are not currently meeting your goals, or if you have veered from the path you set out on, your business still has the potential for success. Being flexible means being willing to change your plan and your goals as a means of rolling with the punches.
  • Reassess your goals. Flexibility leads to reassessing goals. For example, you may have been hoping to reach a certain number in sales this quarter, but difficult financial times are holding you back. Rather than struggling to meet an unattainable goal, reassess what goals are truly important to your business.
  • Form strategic partnerships. Forming strategic partnerships can keep your business afloat during times when business is weak. By partnering with others in your industry, you increase the strength of your business and gain a trusted ally to help you reach your most important goals.

 

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