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June 20, 2017

How to Prepare for Sales Training

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Sales training is a crucial step toward increasing your sales performance, becoming an effective negotiator, improving your skills of persuasion, and fostering strong interpersonal relationships. On the other hand, if you’re not adequately prepared for your sales training seminar, you may not get the most out of the valuable information you learn. Here’s how to get ready for your sales training event:

Take Ownership of the Process

Some employees look at sales training as the cost of doing business, but this isn’t the right approach. To make the most of your training, start with the right mindset. This means:

  • Acknowledging that you don’t have all the answers. Everyone, even those who are posting the highest numbers every month, can learn something new. A growth mindset is essential for becoming the best salesperson you can be.
  • Talking it up. Take on a leadership role and get everyone else excited about the seminar, too. A collaborative approach will ensure you’re all getting as much out of your time and investment. When you get home from your training, work together to implement what you’ve learned.
  • Giving it your all. Don’t show up just to fill a seat. Minimize distractions by telling everyone when you’ll be gone and you won’t be responding as quickly to messages in that time frame.
  • Stepping out of your comfort zone. Most salespeople naturally enjoy talking to others, but everyone has a comfort zone. Make an effort to step out of yours by collaborating with others outside of your immediate circle and actively participating in your learning experience.
Prepare Beforehand, Not During

If possible, get an outline of the session so you can better prepare. Take a few moments to plan a learning goal for yourself. What do you hope to get out of the session? What are you expecting to learn? Once you have a plan in mind, it will be easier to ask questions and take notes to ensure you’re meeting your goals.

During the seminar, pay close attention and enjoy yourself! Training sessions are usually informative, fun, and offer plenty of opportunities for collaboration. Once you return from your sales training, don’t forget to apply it: sales skills are like muscles – if you don’t flex them often, they’ll lose their strength.

Getting the most out of your sales training is a matter of having the right mindset, showing up prepared, and using what you’ve learned. If you follow those steps, your professional life will benefit.

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