Retailers don’t go around announcing this in their holiday sales ads. But did you know that in-store retail prices aren’t engraved in stone? It’s true. They’re negotiable, just like pretty much everything else in life. Knowing that kind of changes the whole feel of the holiday shopping experience, doesn’t it. The trick is to know what to do and how to do it. Having some negotiation training under your belt definitely helps. Beyond that, it’s a simple question of knowing where to apply those negotiation skills. And to help with that information, we assembled this infographic full of tips on which stores you can get the best deals at and how to negotiate with retailers on Black Friday.