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Join us in welcoming SNI’s interns for the 2014 Spring semester! Trevin Jaggars Trevin’s main job at SNI is to assist Ron Shapiro on projects and help with any research and writing proposals. He is in grad school at Georgetown for sports industry management.  His favorite dessert is cheesecake and he even writes poems! His […]

The key to improving performance within your company is effective management. By providing employees with excellent managers, you can ensure that they will have a good example to follow when it comes to their own work. However, it is important that managers possess certain characteristics in order for them to be truly effective. Here are

Your prospective clients, like any clients, are bound to see the business world in their own way. Their experiences in the industry will undoubtedly influence their point of view. It all comes down to their understanding of the industry and how their own business or personal needs relate to the products or services they are

It’s not easy to be in the sales industry. Buyers may not have a sense of what products and services are available to solve their problems, or even that your company exists. The solution they need may be right under their nose the entire time, and that’s where effective sales people come in. Smart sales

It’s no secret that good, effective leaders drive forward a successful business. But what makes a good leader? Technical leaders in particular, including as people working in marketing, finance, and sales, have a specific set of needs. Leadership Needs for the Technical Workplace Effective leaders should be the driving force behind achieving business goals and

If you’re in sales, then you know that the achievement of transactions is the bread and butter of keeping a business going. But your relationships with your clients should not be “transactional” in the same way. Strategizing effectively takes a little more care and insight, and it all boils down to being proactive. Know Your

Take a minute to think about how you incentivize your sales force. Do you rely solely on the commission they can earn with a yearly or quarterly bonus thrown in for good measure? If so, you may be missing out on one of the most powerful ways to motivate your sales team. The fact of

If you have been paying attention to legal news, you know that by this point in time, the United States government is building its case that Apple – headed at that point in time by the late Steve Jobs – engaged in a nefarious price fixing scheme for eBooks in the iBooks store. The courts

According to Sarah Kilborne of the Huffington Post, email marketing enables companies to do three things at once: remind, promote, and boost sales. If done right, email marketing will do all three of these things, while building a stronger loyalty to your company. Quickly becoming embedded in the marketing world, email marketing, along with social