JEFF COCHRAN

Master Facilitator
Jeff is responsible for delivering the SNI classroom experience.  This responsibility includes making sure that customized programs are relevant to participants and that simulations are challenging and have the right amounts of education, reality, and levity.  Jeff acts as a live negotiations consultant during the day of facilitation, offering opportunities for program participants to tackle current issues that may lend themselves to an even deeper level of application of the principles.

Experience & Client History
Jeff has coached negotiation teams within organizations and has delivered high impact presentations from 45 minutes to three days in length.  His audience size has ranged from five executives around a boardroom table to 600 people in an auditorium.  In addition to his role as an educator and an entertainer, Jeff has also played a significant role in selling and designing negotiations programs for SNI.  

At ADP Total Source, SNI training implemented by Jeff had a major impact on reducing the number of days from hire to productivity for new District Managers.  He also delivered “Listening for Negotiators,” a program that demonstrates the value of better listening skills in terms of increased efficiency, improved morale, and greater productivity.

Jeff has delivered customized programs for clients across many diverse sectors: Financial Services (Barclays, PricewaterhouseCoopers, J.P.Morgan Chase, RBC Centura, Allied Capital, Citigroup Private Bank); Pharmaceutical (Sanofi-aventis, Ortho Biotech, Bristol Myers Squibb); Insurance (GeneralReinsurance, Benefitfocus, WebMD); Consulting (Gartner Group, Cedar Management); Telecommunications (Verizon Business, Comcast Cable, Cingular); Medical Devices (Toshiba Medical Systems, Siemens Medical, Suros Surgical); and a host of others.  Jeff has also worked closely with companies that provide other products and services such as TEKsystems, Ecolab, and Corporate Express.

International Experience
Jeff has lived and worked extensively in Asia and has delivered programs on five continents and in 13 countries including Canada, Argentina, England, France, Germany, Spain, Hungary, Malaysia, Thailand, China, Japan, and Australia.

Professional Background
Before joining SNI in 2000, Jeff was an Account Manager for Tessco Technologies, the nation's largest communications infrastructure supplier.  He managed a portfolio of over 250 accounts including Mitsubishi Electronics.  In his role as corporate trainer, Jeff was responsible for educating new sales professionals and handled new hire training for Tessco, a company that had grown to $196 million in annual sales at the time of his leaving. 

Jeff’s first career was working in Nepal for three years as a U.S. Peace Corps Volunteer.  Assigned to the Nepal Bank Ltd., he used his status as an outside foreign advisor to successfully implement a micro-lending project targeting poor farmers and small business entrepreneurs to help them form borrowing co-ops.  Jeff was able to overcome cultural and environmental obstacles to improve the lives of Nepalese farmers and small business people by helping them gain access to the much-needed credit that was critical to the success of their businesses.  Following his work with the Peace Corps, Jeff worked for an international non-profit agro forestry organization in Nepal, India, and Belize.  In his role as the South Asia Program Director, he raised over $300,000 to initiate community-based projects and provided on-site technical training to developing world farmers.

Education and Community Involvement
Jeff is a member of the Mensa International Society and holds a B.Sc. in Agricultural Economics from Cornell University.  Jeff lives with his wife and his two children in Fallston, Maryland.